The International Public Relations Research Conference (IPRRC 2025) has once again proven why it remains the preeminent gathering for communications measurement innovation. This year’s event showcased groundbreaking research, new methodological approaches, and strategic frameworks that are reshaping how senior communications leaders demonstrate value to their organizations. As longstanding supporters and active participants in IPRRC, Fullintel […]
AI in PR Measurement: It’s Not an Either-Or Approach
This article was originally published by the Institute for Public Relations (IPR). Visit IPR’s website for more insights and best practices in PR measurement and strategy. Accurate and timely media analysis is crucial to shaping public relations strategies and measuring audience impact. Artificial intelligence (AI) can efficiently sift through vast amounts of content in minutes, […]