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Predictive AI for Public Relations
Media Monitoring

Predictive AI in PR: Moving From Reactive Response to Strategic Anticipation

October 28, 2025 Ted Skinner

Last week, a Fortune 500 company watched helplessly as a minor product complaint evolved into a full-blown crisis within six hours. By the time their PR team mobilized, the narrative had already crystallized across social platforms. This scenario plays out daily across industries, but it doesn’t have to. Predictive AI is fundamentally changing how forward-thinking […]

Crisis Prevention Through Prediction - MATT AI
Media Monitoring

Crisis Prevention Through Prediction: MATT AI’s Early Warning System

October 23, 2025 Ted Skinner

Three weeks before a major automotive recall made headlines, MATT AI identified unusual patterns in regional automotive forums and trade publications. The AI flagged increasing mentions of a specific component failure, growing frustration in customer testimonials, and subtle shifts in competitor messaging that suggested they knew something was brewing. The client’s crisis team had three […]

How MattAI Transforms C-Suite Communications
Media Monitoring

Executive Intelligence at Scale: How MattAI Transforms C-Suite Communications

October 16, 2025 Ted Skinner

When the CEO of a Fortune 500 pharmaceutical company walks into a board meeting, she already knows which media narratives demand attention, how her recent interviews performed against competitors, and where tomorrow’s thought leadership opportunities lie. Her secret? She started her day with three strategic MattAI prompts that would have taken her communications team hours […]

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