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When it comes to evaluating communications performance, one of the most common questions I hear is: “Why don’t we just analyze everything?” It’s an understandable instinct—especially when...
Fullintel today announced major enhancements to MATT AI (Media Analysis, Trends & Tracking), its AI-powered media intelligence assistant that transforms how communications teams interact with media data...
Last week, a Fortune 500 company watched helplessly as a minor product complaint evolved into a full-blown crisis within six hours. By the time their PR team...
In this piece, Ted Skinner explores how AI has transformed media monitoring through speed, scale, and predictive insight, while emphasizing that true media intelligence still depends on...
Three weeks before a major automotive recall made headlines, MATT AI identified unusual patterns in regional automotive forums and trade publications. The AI flagged increasing mentions of...
Editor’s Note: This article was originally published on PRsay, the official blog of the Public Relations Society of America (PRSA). Public relations is a dynamic profession that...
Picture this: It’s 7:15 AM, and your executive team needs immediate updates on breaking industry news. Your media monitoring brief sits buried beneath 47 other emails in...
When the CEO of a Fortune 500 pharmaceutical company walks into a board meeting, she already knows which media narratives demand attention, how her recent interviews performed...
Ted Skinner, Vice President of Marketing at Fullintel, recently joined The Marketing Front Lines podcast to discuss how B2B marketers can adapt to the shift from traditional...
This month’s healthcare and pharmaceutical coverage underscores the growing tensions between medical innovation, public policy, and patient safety. From the FDA’s shift in COVID-19 vaccine guidance to...
Frontlines podcast featuring Ted Skinner, VP of Marketing at Fullintel, discusses the shift toward AI-led discovery in B2B marketing. He outlines how brands can position themselves to...
This article explains how data-driven PR through audience segmentation, real-time analytics, and predictive insights is transforming corporate communications and crisis management. It highlights research presented by Angela...