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In a world where conversations happen nonstop, your brand is mentioned across channels—whether you’re tuned in or not. Brand monitoring is the process of tracking those mentions,...
As Paramount reels from The Late Show’s cancellation, its $1.5B South Park deal shows a savvy, data-powered content strategy. Here’s why PR leaders should take notice—now with...
Let me paint you a picture I’ve seen play out a thousand times. A PR director walks into a Monday morning meeting, armed with a stack of...
Criticizing your customers is a risky play. Regardless of the venue, when a CEO speaks about those who buy their products, there’s risk of alienation. Take, for...
The Barcelona Principles V4.0 represent the most sophisticated evolution yet in PR measurement standards. Released in June 2025 by AMEC (International Association for the Measurement and Evaluation...
When Love Island USA Season 7 aired this summer on Peacock, it wasn’t just a dating show—it was a masterclass in brand marketing, cultural relevance, and meme...
Over my decades in this industry, I’ve witnessed the evolution of media analysis from simple clipping services to sophisticated intelligence operations. What hasn’t changed is this fundamental...
Forbes recently highlighted an astonishing milestone: Pop Mart’s founder Wang Ning has joined China’s top ten billionaires, thanks to the runaway success of a quirky toy named...
Media alerting needs a deep rethink, providing more than just a clip notification. The problem I have with alerts isn’t that they aren’t useful, they are, it...
It’s 5 AM, and while most of the world sleeps, someone on your PR team is frantically scrolling through hundreds of articles for your executive news brief....
This month’s healthcare and pharmaceutical headlines reflect increased scrutiny of public health decisions, regulatory actions, and funding priorities. Changes in advisory panels, shifts in government spending, and...
Barcelona Principles 4.0 update PR measurement for today’s AI-driven world, shifting focus from vanity metrics to outcomes, trust, transparency, and real stakeholder impact.
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