Angus Nguyen, Director of Marketing at Fullintel, specializes in data-driven public relations and media monitoring. His experience analyzing media trends and their global impact provides insights into PR challenges in the automotive sector amid geopolitical developments. Angus excels at separating signal from noise, helping brands focus on actionable insights for stakeholder communication and crisis management.
The Bottom Line: Google’s AI Overviews now appear in over 13% of searches, with click-through rates dropping 30% year-over-year. For PR professionals, this means traditional SEO is becoming less effective while AI-powered content discovery is becoming essential for brand visibility. The search landscape has fundamentally changed, and most PR teams haven’t caught up yet. While […]
If you’ve scrolled through TikTok or wandered into niche toy stores recently, you’ve probably noticed the growing obsession with blind boxes—sealed packages containing mystery collectible figurines. Brands like Sonny Angels, Labubu, and Pop Mart’s expanding lineup have turned the unboxing experience into a cultural phenomenon, especially among Gen Z and Millennials. But this isn’t just […]
For a country that’s not exactly known for subtlety in the global narrative game, China’s been playing a PR strategy that’s part spicy, part savage, and all kinds of smart lately. Let’s be real: when the tariff wars kicked off and Western politicians started using China as their go-to punching bag, Beijing could’ve defaulted to […]
Introduction: The Fake Company That Built a Real Following The Season 2 finale of Severance is finally here, and fans are eagerly diving back into the unsettling world of Lumon Industries. What is Ms. Cobel going to say to Mark?! But beyond the show’s gripping corporate horror, something even more fascinating has unfolded in the real world: Lumon […]
The Oscars are never just about the awards—they’re about the moments that ignite conversations long after the red carpet is rolled away. The 97th Academy Awards, held on March 2, 2025, had all the ingredients of a headline-making spectacle: shocking upsets, emotional speeches, unexpected controversies, and even technical chaos. From the media frenzy leading up […]
Why Media Monitoring is a PR Nightmare 4:00 AM – The alarm buzzes. It’s still pitch black outside, and I question all of my life choices that led me to this moment. I groggily reach for my phone and scroll through my emails, knowing full well what awaits me—a tidal wave of alerts, news summaries, and […]
In the world of social media-driven brand marketing, few companies have mastered the art of cultural capital quite like Duolingo. The language-learning app’s chaotic, unpredictable, and deeply hilarious approach to PR—largely driven by its mischievous green owl mascot, Duo—has turned it into an internet sensation. From threatening users with push notifications to capitalizing on pop […]
At first glance, Arrival is a film about aliens, but beneath the surface, it’s a masterclass on communication—both as an art and a science. Right now, as we navigate an era of global crises, deep political division, and an increasingly volatile media landscape, the lessons from Arrival feel more relevant than ever. One of the most striking scenes in […]
his follow-up examines the emerging conversations and developments from June 6 to June 19, highlighting the evolving public perception of Pride 2024.
The evolving media landscape offers an invaluable lens through which we can understand the interconnected nature of politics, technology, and culture. As the world adjusts to a new U.S. administration under President Donald Trump, significant developments have emerged, reshaping public discourse and revealing deep-seated global implications. TikTok’s Ban: A Prelude to Change The digital realm […]
