November is AMEC Measurement Month, and to highlight the importance of measurement, we’re looking at a number of interesting and hopefully entertaining subjects. In this first edition, we evaluate how the online artist community fought for the release of Coyote Vs. ACME, a live-action and animated mash-up on the chopping block as a tax write-off. […]
Tactical Showcase Series: In this series, Fullintel’s team engages in micro-influence and targeted PR efforts and measures the success. In its first installment, Angus Nguyen, Marketing Director at Fullintel and a serious baker, used a giant cookie and Reddit to expand the reach of comedian Atsuko Okatsuka’s show in Ottawa, Canada, when he noticed the […]
