CAMBRIDGE, Mass. – December 15, 2017 – Fullintel, the leading media monitoring, and analysis firm, published a comprehensive media coverage report on POWER-GEN International, 2017. The event was held from December 5 to December 7, 2017, in Las Vegas, NV. This year, nearly 1,400 exhibitors participated in the show, displaying a wide variety of products and services […]
Drafting A Crisis Response Statement
Crisis management is a part of the territory for all PR professionals. It’s the job of a PR professional when everyone around is panicking and being defensive about their brand or business. The initial response to a crisis is a very important aspect of crisis management. It is important to remember the 5 Cs when […]
Fullintel Unveils 2017 SEMA Show Media Impact Report
CAMBRIDGE, Mass. – November 13, 2017 – Leading media monitoring and analysis firm, Fullintel, published an analysis of the top activities at the 2017 Specialty Equipment Market Association (SEMA) Show in Las Vegas. Taking place from October 31st to November 3rd, the SEMA show drew more than 70,000 international and domestic attendees and scored thousands of mentions in […]
3 PR Mistakes You Should Avoid At All Costs
Communication is the most crucial element during a PR crisis. Sadly, most PR professionals fail to understand this…. There’s no better way to test a PR professional than to assess his role in crisis management. It showcases his key skills, including planning, delegation, and risk assessment. Sadly, even the most brilliant PR professional can […]
The 8 Stages Of A PR Strategy
Public relations and grieving are a lot similar than you’d like to think. Read further to learn how. Elizabeth Kubler-Ross in her 1969 book On Death and Dying explains about the different stages of grief. Mourning, she says occurs over five stages. Not meaning to trivialize death, but public relations too goes through several stages. […]
PR Spending Projected To Increase Over The Next Five Years
PR remains the cornerstone of corporate communication. And if reports are to be believed, their popularity is unlikely to fade in the coming years. Don’t believe what they’ve been telling you about the future of PR! The Association of National Advertisers (ANA) and the USC Center for Public Relations at Annenberg School for Communication and […]
Another Major PR Disaster…. This Time It’s Adidas
From Pepsi and United Airlines to Wells Fargo, 2017 has been a tumultuous year for major brand names across the world. This time it’s Adidas… With budgets that run in millions of dollars, one would expect corporate companies to put their money where their mouth is, but seems rarely the case. All it takes is […]
PR Lessons Learned From Health Crisis and Super Bowl
For the past week, we’ve been witnessing lots of ads based on the Super Bowl. This was not only exciting for us but also for the public relations industry. Thinking why? The big game is not just a platform for creative ads, but for all of the public relations and marketing that surrounds the broadcast […]
PR Disasters and Steps to Avoid Them
One of the riskiest challenges you will ever face when planning to develop your business is undertaking your public relations activities right. In its most generic term, PR involves happenings that encourage an optimistic image and foster generosity in order to enhance sales while conveying the right message. Brand reputation is everything and public relations […]
Big Changes In The PR Landscape Taking Over 2016
What’s the latest buzz in the PR world? How does the latest marketing idea impact your business? Subscribe to our newsletter and never miss a story! This week’s newsletter includes news about: Social Media for PR: Is It Necessary? Thanks to social media, public relation has changed in a major way. You don’t have to wait […]