It’s that time of year again: The time of year where all our favorite PR and communications organizations and event planners are frantically preparing for this year’s conference season. (Or in the case of a few events that have already taken place in 2024, they’re perhaps taking a well-deserved break and evaluating their success). Either […]
Zahra Burton ran her own television news magazine, 18 Degrees North, for years. The hard-hitting show ran investigative journalism-driven items and aired in 27 countries across the Caribbean, North America, and Europe. But producing a full-on television show eventually became cost prohibitive. So the former Bloomberg reporter decided to go a different route. “For a […]
“Interview: Celebrity launches AI dating app for pets, their toys at CES 2024.” “California is the second most solitaire-obsessed state, playing 3 hours and 51 minutes per year on average.” “Succession’s Brian Cox Wears Exclusive Barbosa Brooch at EMMY Awards.” “News Item: Dogs, cats next for Ozempic shots.” These are just a few press releases […]
PR, communications, and media measurement are always evolving. That’s especially true for 2024 as PR professionals and their organizations stickhandle an increasingly unstable world, rampant misinformation, changing media preferences, new technologies, and other profound changes. But fear not – to answer your burning questions and identify the top trends PR professionals face in 2024, Fullintel […]
Protesters and counter-protesters square off and descend into violence as arrests are made. A flash mob assembles and ransacks a major retailer, shoplifting thousands of dollars in items. Observers look on as a quickly organized rally spouts misinformation and hate speech. An active shooter appears on campus. What do all these situations have in common? […]
This is the second of a two-part series on the nuances (and importance) of conducting regular social media and digital marketing audits. Our first post discussed how to audit the lion’s share of your digital program. This week’s post focuses on auditing social media specifically. We examined the importance of auditing your digital marketing channels […]
This is the first of a two-part series on the nuances (and importance) of conducting regular social media and digital marketing audits. This week’s post discusses how to audit the lion’s share of your digital program. Part two will focus on auditing social media specifically. The importance of auditing your digital marketing channels – including […]
Toronto, an international city renowned for its vibrancy and diversity, recently became a magnet for communication professionals from around the globe when the International Association of Business Communicators (IABC) World Conference was held June 4 to 7. Fullintel was there – and we’re here now to give you the highlights of a truly landmark event. […]
Being a PR professional or running your own agency can be an awesome gig, but we all need a shoulder to lean on at times – whether it’s to get advice on best practices, learn the best ways of dealing with a crisis, or just to network and make connections. But which online PR and […]
The International Association of Business Communicators (IABC) World Conference is one of the PR and communications community’s most anticipated events of the year, and for the first time since the pandemic will be held in Canada. IABC/Toronto, the world’s largest IABC chapter, will host this year’s event from June 4 to 7 – one that […]
