Influencer marketing has quickly become a vital part of connecting with consumers and businesses, with nearly 90 percent of marketers in the U.S. expected to work with influencers in 2025. But what strategies and tactics work best when using influencers to engage your audience in 2025, which trends should you be aware of, and what […]
With ongoing global trade tensions and potential new tariff policies, businesses face unprecedented challenges in managing stakeholder communications and maintaining operational stability. Rapidly changing and downright unpredictable global trade dynamics and geopolitical uncertainties are bad for business. They’re also notoriously difficult for communicators to navigate. So what are some of the risks involved, and how […]
The art and science of media monitoring and analysis are always changing. But one constant remains: Migrating from one platform to another can be difficult and challenging, and can be bad for productivity unless it’s done right. After all, whether you’re happy with your media monitoring provider or not, a forced migration to a new […]
It’s that time of year again—the time when we can’t help but greet each other with “Happy new year,” “How was your holiday?” and “I cannot believe it’s this cold” (at least where I live). But it’s also the time of year when we at Fullintel—along with our power-packed panel of PR professionals—like to pull […]
The PlayStation 5 Pro (PS5 Pro) debuted to considerable anticipation and hype earlier in November, with gamers and other fans eagerly awaiting the next iteration of the iconic console (which debuted back in 1994, by the way). But while plenty of writers and reviewers were impressed by the console’s improved graphics, load times, and increased […]
AI is suddenly everywhere you look, including the realm of PR—so much so that “AI fatigue” has become a real thing. But if you’re feeling that slight twinge of AI fatigue, please bear with us, because AI in PR isn’t going anywhere. The key to its effective use is having the right skills, deploying it […]
Determining the best tools for public relations isn’t always easy: Dozens of digital tools exist to help PR pros improve productivity, scale their teams, and grow their organization’s media footprint and audience awareness. Indeed, weighing and evaluating all the available digital PR tools out there can easily turn into a full-time job—which is why we’ve […]
PR isn’t just about engaging journalists anymore—not by a long shot. These days, most PR teams work with their marketing counterparts to engage with their communities and monitor effectiveness on multiple social media platforms. So which are the most popular social networks for PR teams that we see every day as a media monitoring and […]
Public relations can be a challenging profession in the current media environment, with the number of media outlets and practicing journalists seemingly fewer by the day. But the challenges of being an effective PR professional are a big reason why every competitive advantage helps—and why it’s always prudent to consider gaining a PR accreditation or […]
Social media has always been full of impostors and fake people, from X’s armies of bots and spam accounts to that person we all know on LinkedIn. But they’ve all got nothing on the next wave of influencer marketing: Virtual influencers powered by A.I. and lifelike computer graphics. But what exactly are virtual influencers, what […]
