It’s 6:35 a.m., and your comms team just received today’s media briefing from a fully automated media monitoring platform. You’ve got a meeting scheduled with senior leadership in less than an hour to go over this week’s media results. The problem? Along with missing a big story about your most recent ESG campaign, which was […]
The numbers looked impressive on the surface: 50 million impressions, 500 media placements, and an AVE calculation showing $2.3 million in “earned value.” The client presentation sparkled with charts and graphs. But when the CEO asked the critical question—”How did this impact our business?”—the room went silent. This scenario plays out in conference rooms across […]
In a world where conversations happen nonstop, your brand is mentioned across channels—whether you’re tuned in or not. Brand monitoring is the process of tracking those mentions, conversations, and sentiment across news, broadcast, digital, and social media platforms. As media environments become more complex, protecting brand reputation has become both more critical and more challenging. Customers, stakeholders, and employees all influence how your brand is […]
As Paramount reels from The Late Show’s cancellation, its $1.5B South Park deal shows a savvy, data-powered content strategy. Here’s why PR leaders should take notice—now with context from the Trump/Satan episode. Introduction Paramount recently hit two major headlines: the widespread backlash over its cancellation of The Late Show with Stephen Colbert and, barely mentioned […]
Let me paint you a picture I’ve seen play out a thousand times. A PR director walks into a Monday morning meeting, armed with a stack of media clips. “Great news!” they announce. “We got 147 mentions last week!” The CEO looks up, raises an eyebrow, and asks the question that stops everyone cold: “So […]
Criticizing your customers is a risky play. Regardless of the venue, when a CEO speaks about those who buy their products, there’s risk of alienation. Take, for example, an investor presentation for Ubisoft that GamesRadar spotted, where Ubisoft CEO Yves Guillemot labelled feedback from customers as “bashing” and that the “toxicity in games and services” […]
The Barcelona Principles V4.0 represent the most sophisticated evolution yet in PR measurement standards. Released in June 2025 by AMEC (International Association for the Measurement and Evaluation of Communication), this latest version arrives at a crucial moment when artificial intelligence is fundamentally transforming how organizations measure and demonstrate communication impact. For PR professionals navigating an […]
When Love Island USA Season 7 aired this summer on Peacock, it wasn’t just a dating show—it was a masterclass in brand marketing, cultural relevance, and meme momentum. With millions tuning in and even more scrolling through TikToks, tweets, and Reddit threads, Love Island has solidified itself as one of the most valuable cultural platforms […]
Over my decades in this industry, I’ve witnessed the evolution of media analysis from simple clipping services to sophisticated intelligence operations. What hasn’t changed is this fundamental truth: most PR professionals understand that media analysis is essential, but many still aren’t quite sure what separates good analysis from simply collecting a bunch of articles and […]
Forbes recently highlighted an astonishing milestone: Pop Mart’s founder Wang Ning has joined China’s top ten billionaires, thanks to the runaway success of a quirky toy named Labubu. What began as a small collectible figurine has exploded into a “Labubu mania” – a global trend that is more than just savvy marketing. This phenomenon offers […]
