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For many communications teams, the absence of media coverage feels like relief. No headlines. No trending topics. No alerts. It is easy to equate silence with stability,...
A PR director at a Fortune 500 company recently told me that her team caught a negative story about their CEO 47 minutes before it was published...
As AI-curated search grows, brands must move beyond technical SEO and build real authority, expertise, and third-party recognition to stay visible.
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Modern PR teams must manage how AI platforms describe their brand, respond faster to emerging issues, and verify signals amid growing information noise.
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Sentiment scores are attractive because they simplify complexity. Thousands of headlines, social posts, and broadcast segments become a single number. For busy communications leaders and executives, that...
Target’s security systems detected the 2013 breach that would expose 40 million credit card numbers. The alert existed in their monitoring infrastructure. It sat in a queue...
Fullintel-UConn study on AI engine citations shows the value of pitching your message to journalists and other credible outlets. If AI is rewriting how audiences discover information,...
Traditional PR Metrics are Breaking Down – Here’s a New Approach To Help Capitalize on AI Search I’ve spent a lot of time over the past 15+...
Journalists receive over 100 pitches per week. The response rate? Just 3.3%. That means for every 30 pitches you send, you might hear back from one reporter....
What were the top pharma news stories as of February 2026? Three major pharmaceutical and health technology stories shaped coverage in January 2026: a legal challenge to...
You’re tracking mentions, counting clips, and delivering reports. But your C-suite keeps asking questions your current media monitoring can’t answer: “What’s driving the negative sentiment?” “How do...