At first glance, Arrival is a film about aliens, but beneath the surface, it’s a masterclass on communication—both as an art and a science. Right now, as we navigate an era of global crises, deep political division, and an increasingly volatile media landscape, the lessons from Arrival feel more relevant than ever. One of the most striking scenes in […]
In the military and emergency preparedness communities, after-action reports – also known as “hotwashes” – are vital to ensure teams stick to the plan and execute at a high level while learning from their mistakes. The same is true for those in the communications trenches, both during and after a fast-moving crisis. And while the […]
PR disasters and crises that disrupt an organization’s brand come in various shapes and sizes – from workplace accidents to product recalls, negative reviews, offensive comments, or even criminal charges against an employee or executive. Poor communications – or awkward responses to crises – can have enormous financial impacts, both direct and indirect. A direct […]
The team and I were recently having one of our regular meetings (via video conferencing, of course) when we realized that as of this month, Fullintel will have been providing media monitoring, executive news briefings, and media analysis services to our clients for six years running. I guess what they say is true: Time flies […]
The year 1993 may have been before Twitter, Instagram and Facebook, but it was certainly no stranger to the most dreaded of all PR situations: the fast-moving crisis. That’s the year Pepsi found itself on the receiving end of a nasty rumour – one that erroneously claimed several used syringes had been found in Pepsi […]
PR professionals and military personnel are much alike; they practice during peacetime to be battle-hardened during an emergency. Some even go the extent of simulating a fake PR crisis. When things are normal, the PR team can help organizations build a positive reputation. But when disaster strikes, they take charge and hammer out a plan […]
Crisis management is a part of the territory for all PR professionals. It’s the job of a PR professional when everyone around is panicking and being defensive about their brand or business. The initial response to a crisis is a very important aspect of crisis management. It is important to remember the 5 Cs when […]
