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Barcelona Principles 4.0 update PR measurement for today’s AI-driven world, shifting focus from vanity metrics to outcomes, trust, transparency, and real stakeholder impact.
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The Bottom Line: Google’s AI Overviews now appear in over 13% of searches, with click-through rates dropping 30% year-over-year. For PR professionals, this means traditional SEO is...
The pharmaceutical industry continues its rapid evolution in June 2025, with breakthrough approvals, global market expansions, and multi-billion-dollar acquisitions reshaping the healthcare landscape. These developments signal fundamental...
Picture this: Tuesday, 10 p.m. Your Slack channel lights up. A TikTok video claiming your GLP-1 trial “shrunk kidneys” has exploded from 200 to 20,000 shares while...
The Evolving Healthcare Media Landscape What’s the best way to get a busy healthcare reporter’s attention in 2025? What topics interest biopharma journalists most this year? How...
Picture this: It’s 7 AM, and your phone buzzes with an urgent message from your CEO. A clinical trial story just broke in European media, your stock...
Credible predictive PR metrics are finally available, necessitating the need for hybrid media intelligence. The problem with PR measurement isn’t that there aren’t good metrics or that...
We’re excited to share that James Rubec, Vice President of Products at Fullintel, has been featured in the latest edition of the Crisis Response Journal (CRJ), a...
In the Summer 2025 edition, James contributes valuable insights on AI-driven threat detection and alerting systems, specifically focusing on their applications in academic and corporate environments.
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Threats are incoming. Deploy chaff and all social media monitoring resources in my position! Radar is an amazing technology that bounces electromagnetic waves off of incoming clouds,...
A single complaint, viral post, or product misstep can ignite a media storm in hours, leaving your brand’s reputation exposed. Traditional PR crisis management still matters, but...
With information overload becoming the norm, PR professionals are drowning in data. Here’s how AI chatbots are throwing them a lifeline. Futurist Alvin Toffler, in his groundbreaking...