Ask your elder-millennial aunt about video games. She’ll mention The Sims. Corner any 15-to-35-year-old guy about his favorite NHL, FIFA, or Madden edition, and watch him light up like a console booting up. EA doesn’t just make games. They manufacture nostalgia. Electronic Arts has agreed to a sale worth $55 billion, with Saudi Arabia’s Public […]
Your CEO steps into a critical investor call, confident and prepared. Within minutes, a board member references a competitor’s announcement from three hours ago—one that completely shifts the conversation’s trajectory. Your executive freezes, clearly caught off-guard, while the room’s energy shifts from confidence to concern. This scenario could have been prevented with an effective executive news briefing system. For public relations professionals, implementing comprehensive executive news briefing processes isn’t just […]
A single complaint, viral post, or product misstep can ignite a media storm in hours, leaving your brand’s reputation exposed. Traditional PR crisis management still matters, but it can’t keep up with the speed and unpredictability of the 2025 media landscape. Today, the brands that thrive don’t just react. They anticipate. That’s where Fullintel comes […]
The humble egg—once an everyday staple—has become an unlikely star in national headlines. What started as a supply issue has transformed into a full-blown media crisis impacting consumers, businesses, and policymakers alike. The egg shortage isn’t just about breakfast anymore—its ripple effects extend across industries, from baked goods to fast food to protein shakes. So, […]
The International Public Relations Research Conference (IPRRC 2025) has once again proven why it remains the preeminent gathering for communications measurement innovation. This year’s event showcased groundbreaking research, new methodological approaches, and strategic frameworks that are reshaping how senior communications leaders demonstrate value to their organizations. As longstanding supporters and active participants in IPRRC, Fullintel […]
I’m Angus, and as I look back at 2024, it’s time to review where we nailed our forecasts and where our predictions fell short. When we began the year, we laid out key trends we anticipated would reshape the PR and communications landscape. Here’s an honest assessment and data and sources to back it up. […]
Protecting brand health is a full-time job, but there’s no easy-to-digest manual to illustrate the best way of doing it – until now, that is. That’s because the PR News Brand Reputation Summit brings together a clutch of expert speakers and thought-provoking topics to show attendees the best ways of navigating their brands through a […]
PR disasters and crises that disrupt an organization’s brand come in various shapes and sizes – from workplace accidents to product recalls, negative reviews, offensive comments, or even criminal charges against an employee or executive. Poor communications – or awkward responses to crises – can have enormous financial impacts, both direct and indirect. A direct […]
The year 1993 may have been before Twitter, Instagram and Facebook, but it was certainly no stranger to the most dreaded of all PR situations: the fast-moving crisis. That’s the year Pepsi found itself on the receiving end of a nasty rumour – one that erroneously claimed several used syringes had been found in Pepsi […]
PR professionals and military personnel are much alike; they practice during peacetime to be battle-hardened during an emergency. Some even go the extent of simulating a fake PR crisis. When things are normal, the PR team can help organizations build a positive reputation. But when disaster strikes, they take charge and hammer out a plan […]
