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Introduction The media landscape is constantly changing – that’s no surprise. After all, the media landscape has been in flux since the first newspaper was published by...
The average executive receives 120+ emails daily. Most delete or ignore the majority before 9 AM. So when your executive briefing hits their inbox, it’s competing with...
Drawing on examples from Boeing and CrowdStrike, Ted Skinner shows how crises are shaped by fast-moving narratives that outpace traditional response plans. He introduces reputation red teaming—simulated,...
After years of advising PR teams on measurement issues, I’ve learned that most of us want the same thing: Measurement fast enough to be useful today, but...
A pharmaceutical client’s communications team tracks coverage across 47 therapeutic areas, 12 competitors, and 8 regulatory bodies. The old model: daily 45-minute standup calls where analysts walked...
What were the top pharma news stories as of April 2026? Recent coverage highlights three emerging narratives shaping healthcare discourse, including supply chain vulnerability, drug pricing transparency,...
Could you deliver a 30-minute presentation to a room full of communicators right now without saying two letters: AI? I don’t think so. At this year’s IPR...
I jumped off a plane from Chapel Hill just about two weeks ago and as I’m sitting in my NYC apartment, a certain conversation has been on...
Most organizations assume a crisis begins when headlines appear. In reality, that moment is often the final stage of a much longer process. Long before a story...
Experts emphasize that media coverage only matters if it drives meaningful audience impact and behavioral change.
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The calendar invite lands at 4:47 PM. “Quick sync to discuss coverage.” Thirty minutes blocked. Attendance required. Your immediate reaction isn’t curiosity about the agenda. It’s physical—shoulders...
Every morning, somewhere in a PR department, someone is awake at 4:45 AM pulling news clips from three different platforms, reformatting a brief in PowerPoint, and praying...