Over the past decade, the world of public relations has changed dramatically. It’s no longer just about pitching publications or websites; now, the focus is on leveraging the power of influencers. Getting noticed and working with influencers starts with knowing how to find and influence top influencers. Where you may have gone to the media […]
As your team plans your PR and content strategies for the new year, reviewing traditional and social media data and metrics from last year is imperative to inform your decision-making for 2023. Doing an annual deep dive into your performance can drive better ideas and help you focus more on what worked – and less […]
Because key influencers and opinion leaders often have an outsized impact on public perception around your industry, brand, and products, it’s imperative to know who they are and what they’re saying in as close to real-time as possible. But you can’t do that solely through automated SaaS monitoring platforms. That’s because these platforms are often […]
For many companies, it’s become a significant challenge to reach their target market by relying on social media and SEO alone. As a result, influencer marketing has grown in popularity as companies look for new tactics. A Linqia study found that 39% of marketers planned to increase their influencer marketing budget in 2018. As a […]
Influencer marketing is not a fad or just the “cool” thing to do. It’s here to stay, and now is the time to seize the opportunity. With influencer marketing projected to grow from $2 billion in 2017 to $10 billion in 2020, it’s a must-have strategy to include as part of your overall marketing plan. […]
Influencer marketing has incredible potential for most brands, yet there’s a struggle to find the right influencers and get value out of these programs. Whatever your goals for marketing are, whether it’s building consumer trust and accessing new audiences or boosting awareness and generating low cost, high-value traffic, influencer marketing can play a role. It […]
Over the past decade, the world of public relations has changed dramatically. It’s no longer just about pitching publications or websites; now, the focus is on leveraging the power of influencers. To successfully get noticed and work with influencers, it starts with knowing how to find and influence top influencers. Where you may have gone […]
