With information overload becoming the norm, PR professionals are drowning in data. Here’s how AI chatbots are throwing them a lifeline. Futurist Alvin Toffler, in his groundbreaking book Future Shock (1970), offered a prediction that feels particularly relevant today: “The illiterate of the twenty-first century will not be those who cannot read and write, but […]
How I Ditched My Morning Media Monitoring Headaches—And Why PR Pros Deserve the Same
There’s a moment every morning—about fifteen seconds after my alarm blares and just before the first coffee hits—when I brace myself for the daily news firehose. If you’re a PR pro, you know what I’m talking about: the ritualistic doom-scroll, the desperate hunt for signals in the noise, the endless clicking, saving, flagging, and muttering, […]