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Why Tracking AI Mentions Is Now Essential for PR Media measurement is evolving alongside readers. We’re no longer just examining individual articles to understand a story, but...
More than half of all Google searches now end without anyone clicking a single link. That’s the reality PR teams face in 2025, and it’s reshaping everything...
How a Global PR Agency Cut Morning Brief Production Time by 50% While Improving Quality Let’s talk about the 4 AM problem that nobody in PR wants...
As trust erodes and AI reshapes how people discover information, PR measurement has become a strategic necessity. The path forward lies in combining human insight with smart...
Your CEO just asked about last quarter’s media performance. You pull up the dashboard: 847 mentions, 42 million impressions, and an 89% positive sentiment score. The numbers...
This blog explores why miscommunication is common in the workplace and shares expert insights, including from Ted Skinner, on four key communication skills that help improve clarity,...
Healthcare media coverage in October and November centers on regulatory tension, financial strain and shifting policy priorities across the U.S. News cycles focus on leadership disruption at...
Media monitoring has reached an inflection point. Automated systems can now scan millions of articles, track thousands of keywords, and deliver results in seconds. Yet, PR teams...
Your competitor just announced a major sustainability initiative. Within minutes, MATT AI (Media Analysis, Trends & Tracking) has analyzed the announcement’s media penetration, identified narrative gaps that...
I had a conversation last week with a VP of Communications who’d just cancelled their media monitoring subscription. Her team had switched to an AI-powered tool six...
This month’s healthcare and pharmaceutical coverage highlights how political decisions and emerging technologies are redefining access to care and public confidence in the system. From Trump’s initiatives...
If your brand exists in the public eye, you’re already being talked about. The only question is: Are you paying attention? In a world where a tweet...