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PR measurement is evolving from counting coverage to proving outcomes, with trust as the key driver of behavior. As media habits change, measurement must follow where audiences...
This month’s top news in the pharmaceutical industry sees a shift toward both innovative breakthroughs and enhanced regulatory frameworks. The financial fallout from the Change Healthcare cyberattack...
Have you seen the hit show on Amazon Prime? We’re not just talking about a ‘hit’ here – we’re talking about a smash hit. According to Prime,...
In the world of sports, the uniform is more than just clothing; it’s a symbol of identity, performance, and sometimes controversy. Recently, Nike found itself at the...
For the first year ever, Coachella didn’t sell out. And yet it’s still an undisputed truth that the festival remains a top global event, with over 35,000...
Even though tickets for the second weekend remain available – something that has never happened before – Coachella 2024 kicked off its vibrant celebration of music, fashion,...
Brands are built by marketers, consumers, communities, and leaders. But the same people can also dismantle a brand, and when consumers and communities begin to organize against...
In this episode, Matisse chats with Angela Dwyer, Head of Insights at Fullintel, about all things data and metrics in PR and communications.
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This month’s healthcare landscape is characterized by significant regulatory and technological milestones, showing a vibrant mix of challenges and advances in medical science and patient care. Advances...
What kind of news source do you trust most to get your vital information? Turns out, the answer may depend on your age.
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As the echoes of Miami’s Spring Break crackdown reverberate through the headlines, it’s clear that the city’s efforts to rein in the festivities have sparked a multifaceted...
It’s that time of year again: The time of year where all our favorite PR and communications organizations and event planners are frantically preparing for this year’s...