The Evolving Healthcare Media Landscape What’s the best way to get a busy healthcare reporter’s attention in 2025? What topics interest biopharma journalists most this year? How can you ensure your healthcare pitch stands out in an increasingly competitive digital environment? As the healthcare industry continues to evolve rapidly, so do the strategies for effectively […]
China’s Public Relations Strategy: How Soft Power Shapes Global Influence
For a country that’s not exactly known for subtlety in the global narrative game, China’s been playing a PR strategy that’s part spicy, part savage, and all kinds of smart lately. Let’s be real: when the tariff wars kicked off and Western politicians started using China as their go-to punching bag, Beijing could’ve defaulted to […]
Top Pharma News in March 2025
This month’s healthcare news highlights public health governance updates involving the Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), as well as trade restrictions affecting medical technology advancements. These events carry notable implications for the health and pharmaceutical sectors. To support informed decision-making, Fullintel Hub provides expert insights, in-depth […]
Top Pharma News in February 2025
This month’s healthcare news highlights significant developments that have captivated global audiences and sparked ongoing conversations about leadership transitions, governmental efficiency, and the future of public health, both domestically and internationally. From high-profile nominations to comprehensive reforms in government agencies, the impact of these changes is poised to have a lasting influence on both national […]
How Duolingo’s Duo Became the Internet’s Favorite (and Most Unhinged) Marketing Genius
In the world of social media-driven brand marketing, few companies have mastered the art of cultural capital quite like Duolingo. The language-learning app’s chaotic, unpredictable, and deeply hilarious approach to PR—largely driven by its mischievous green owl mascot, Duo—has turned it into an internet sensation. From threatening users with push notifications to capitalizing on pop […]
Three Factors to Help Pharma Companies Build Brand Trust Through the Media: A Fullintel Study
Trust in pharmaceutical companies has increased since the pandemic, but as the least trusted subsector of healthcare, the industry still has a steep road to climb. However, by integrating messaging and content reaffirming key attributes of trustworthiness – including ability, benevolence, and integrity – pharmaceutical brands can continue building positive trust as the pandemic’s darkest […]
What We Got Right and Wrong in 2024: A PR and Communications Recap
I’m Angus, and as I look back at 2024, it’s time to review where we nailed our forecasts and where our predictions fell short. When we began the year, we laid out key trends we anticipated would reshape the PR and communications landscape. Here’s an honest assessment and data and sources to back it up. […]
Top Pharma News in November 2024
This month, the pharmaceutical industry evolves through technological innovation, regulatory oversight, and government policy. Regulatory agencies like the FDA critically shape drug development, determining market entry and research investments. Pharmaceutical companies must navigate complex approval processes, balancing cutting-edge scientific advancements with stringent health standards. Technological breakthroughs increasingly intersect with regulatory mechanisms, creating a dynamic landscape […]
Top Pharma News in October 2024
The pharmaceutical industry experiences significant changes driven by advancements in technology, evolving drug development strategies, and strengthened partnerships. AI, precision medicine, and optimized clinical trial processes drive more efficient and personalized healthcare solutions and remain the key focus of discussions in the pharma landscape. As companies navigate regulatory challenges, embrace innovation and redefine healthcare, Fullintel […]
Top Pharma News in September 2024
The pharmaceutical industry is undergoing rapid transformation, with continuous advancements in drug development, technologies, and strategic collaborations. This dynamic landscape is shaped by regulatory updates, innovations in treatment, and new opportunities that redefine healthcare. In this newsletter, we cover top news stories that highlight developments, breakthroughs, and effective marketing strategies that are shaping the future […]