In the world of social media-driven brand marketing, few companies have mastered the art of cultural capital quite like Duolingo. The language-learning app’s chaotic, unpredictable, and deeply hilarious approach to PR—largely driven by its mischievous green owl mascot, Duo—has turned it into an internet sensation. From threatening users with push notifications to capitalizing on pop […]
his follow-up examines the emerging conversations and developments from June 6 to June 19, highlighting the evolving public perception of Pride 2024.
The evolving media landscape offers an invaluable lens through which we can understand the interconnected nature of politics, technology, and culture. As the world adjusts to a new U.S. administration under President Donald Trump, significant developments have emerged, reshaping public discourse and revealing deep-seated global implications. TikTok’s Ban: A Prelude to Change The digital realm […]
The 43rd Annual J.P. Morgan (JPM) Healthcare Conference, held from January 13-16, 2025, in San Francisco, convened over 8,000 healthcare professionals and featured presentations from more than 500 private and public companies. This premier event highlighted significant advancements, strategic partnerships, and the evolving economic landscape influencing the healthcare sector. Key Takeaways from JPM 2025 1. […]
I’m Angus, and as I look back at 2024, it’s time to review where we nailed our forecasts and where our predictions fell short. When we began the year, we laid out key trends we anticipated would reshape the PR and communications landscape. Here’s an honest assessment and data and sources to back it up. […]
Imagine starting your day with your usual avocado toast and realizing it’s suddenly 25% more expensive. A culinary inconvenience for some, perhaps, but this simple scenario highlights a complex issue: how international tariffs could disrupt industries, economies, and even your breakfast. We all know where avocados come from. With proposed tariffs on imports from Canada, […]
Introduction: A Landmark Achievement In a remarkable milestone for the media intelligence industry, Fullintel has emerged as a trailblazer at the 2024 AMEC Global Communication Effectiveness Awards, securing an extraordinary five accolades across six categories. This historic win includes two Gold, four Silver, and one Bronze award, reinforcing Fullintel’s position as an industry leader in […]
In recent months, fascism has become a prominent topic in American media, with coverage spanning ideologies, political movements, and societal debates. Based on our analysis of 17,000 articles from September 1 to October 30, this report reveals where and how the term “fascism” resonates most, offering a snapshot of public conversations and underlying sentiments. Below, […]
In today’s complex media landscape, understanding how campaigns are received requires more than just tracking traditional media. Brands need to monitor the full spectrum of commentary, including the rich, often personal discussions that unfold on social media platforms. Burger King’s “Bundles of Joy” ad, which featured post-birth mothers enjoying burgers, offers a striking example of […]
Lunchly, a pre-packaged meal brand launched by YouTube stars MrBeast, Logan Paul, and KSI, has ignited controversy over influencer marketing ethics, with critics like DanTDM questioning the promotion of processed foods to young audiences
