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When I think about crises, I often think about the metaphor of the “straw that broke the camel’s back”. The straw can

The PR Crisis Equation

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Top-Pharma-Stories_March-2025

Top Pharma News in March 2025

This month’s healthcare news highlights public health governance updates involving the Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), as well...

Public Relations Guide to Navigating a Trade War

A Public Relations Guide to Navigating a Trade War, From an Expert Who’s Been In the Trenches

With ongoing global trade tensions and potential new tariff policies, businesses face unprecedented challenges in managing stakeholder communications and maintaining operational stability. Rapidly changing and downright unpredictable...

US Egg Shortage 2025

Eggs-traordinary Crisis: How the U.S. Egg Shortage Scrambled the Media

The humble egg—once an everyday staple—has become an unlikely star in national headlines. What started as a supply issue has transformed into a full-blown media crisis impacting...

Severance and Lumon Playbook

Severance PR – How Lumon Branding Took Over the World

Introduction: The Fake Company That Built a Real Following The Season 2 finale of Severance is finally here, and fans are eagerly diving back into the unsettling...

The Convergence of Crisis and AI

IPRRC 2025: How Next-Generation Measurement Standards Are Transforming Public Relations

The International Public Relations Research Conference (IPRRC 2025) has once again proven why it remains the preeminent gathering for communications measurement innovation. This year’s event showcased groundbreaking...

3 Ways for PR Pros to Get Noticed by Influencers

3 Ways for PR Pros to Get Noticed by Influencers

Over the past decade, the world of public relations has changed dramatically. It’s no longer just about pitching publications or websites; now, the focus is on leveraging...

Platform Migration Survival Guide

Platform Migration Survival Guide: 5 Challenges to Navigate If Your Media Monitoring Provider Makes a Switch

The art and science of media monitoring and analysis are always changing. But one constant remains: Migrating from one platform to another can be difficult and challenging,...

Oscars 2025

Oscars 2025 Media Analysis: How 104M Social Interactions Shaped Public Sentiment

The Oscars are never just about the awards—they’re about the moments that ignite conversations long after the red carpet is rolled away. The 97th Academy Awards, held...

Pharma Stories

Top Pharma News in February 2025

This month’s healthcare news highlights significant developments that have captivated global audiences and sparked ongoing conversations about leadership transitions, governmental efficiency, and the future of public health,...

AI & Media Intelligence in 2025

AI and Media Intelligence in 2026: How Real-Time Analytics is Reshaping PR Strategy

Artificial intelligence and sophisticated media monitoring capabilities profoundly transform the public relations landscape. As communications professionals navigate increasingly complex media environments, integrating AI-driven analytics has become advantageous...

Reality of a PR Intern

The Reality of a PR Intern: A 4 AM Wake-Up Call

Why Media Monitoring is a PR Nightmare 4:00 AM – The alarm buzzes. It’s still pitch black outside, and I question all of my life choices that...

7 Media Monitoring Insights Every PR Pro Needs

7 Things PR Agencies Need to Know About Media Monitoring in 2025

As PR professionals navigate the complexities of modern communications, staying ahead of trends, crises, and audience perceptions has never been more critical. Media monitoring in 2025 is...