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Influencer Marketing_2025

Influencer Marketing: What Works and What Doesn’t in 2025?

Influencer marketing has quickly become a vital part of connecting with consumers and businesses, with nearly 90 percent of marketers in the U.S. expected to work with...

Media Intelligence

Guide: How to Do Media Monitoring Effectively

Content Index 1. What is Media Monitoring? The Strategic Advantage of Real-Time Media Intelligence 2. Why Media Monitoring Matters: Finding the Right Content Sources ? Mapping Your...

Met Gala 2025

2025 Met Gala: What Brand Storytelling and Silence Can Still Say

The 2025 Met Gala was more than a fashion spectacle — it was a case study in how influence, storytelling, and visibility shape brand narratives in real...

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What Fullintel Has in Common With Apple, Facebook, YouTube and HBO: Human Curation

HBO’s relatively new recommendation website is a fun piece of technology. It’s got a slick user interface, insightful and interesting show reviews, and even lets users sample...

Pharma Stories

Top Pharma News in April 2025

This month’s healthcare and pharmaceutical news highlights several key stories that are drawing widespread media traction and public interest. From lawsuits and controversial health claims to drug...

How Labubus, Coca Cola, and PepsiCo had Winning Strategies

Tracking Consumer Trends: How Labubus, Coca Cola, and PepsiCo had Winning Strategies

If you’ve scrolled through TikTok or wandered into niche toy stores recently, you’ve probably noticed the growing obsession with blind boxes—sealed packages containing mystery collectible figurines. Brands...

AI Disclosure

AI Disclosure Policies in PR: Why Transparency Matters in 2025

*The above image was AI-generated. In the grand tapestry of technological advancement, artificial intelligence (AI) emerges as both a marvel and a quandary. Its potential to revolutionize...

China’s PR Masterclass in the Era of Tariffs and Trade Wars

China’s Public Relations Strategy: How Soft Power Shapes Global Influence

For a country that’s not exactly known for subtlety in the global narrative game, China’s been playing a PR strategy that’s part spicy, part savage, and all...

Top-Pharma-Stories_March-2025

Top Pharma News in March 2025

This month’s healthcare news highlights public health governance updates involving the Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), as well...

Public Relations Guide to Navigating a Trade War

A Public Relations Guide to Navigating a Trade War, From an Expert Who’s Been In the Trenches

With ongoing global trade tensions and potential new tariff policies, businesses face unprecedented challenges in managing stakeholder communications and maintaining operational stability. Rapidly changing and downright unpredictable...

US Egg Shortage 2025

Eggs-traordinary Crisis: How the U.S. Egg Shortage Scrambled the Media

The humble egg—once an everyday staple—has become an unlikely star in national headlines. What started as a supply issue has transformed into a full-blown media crisis impacting...

Severance and Lumon Playbook

Severance PR – How Lumon Branding Took Over the World

Introduction: The Fake Company That Built a Real Following The Season 2 finale of Severance is finally here, and fans are eagerly diving back into the unsettling...