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Table of Contents 1. What Is a Reputation Crisis? 2. What Triggers a Brand Crisis? 3. Why Reputation Crisis Management Matters 4. 3 Phases of Crisis Management...
This month’s healthcare and pharmaceutical headlines reflect the growing influence of politics, corporate strategy, and innovation on public health. Limited FDA approval of some COVID vaccines, major...
The numbers looked impressive on the surface: 50 million impressions, 500 media placements, and an AVE calculation showing $2.3 million in “earned value.” The client presentation sparkled...
In a world where conversations happen nonstop, your brand is mentioned across channels—whether you’re tuned in or not. Brand monitoring is the process of tracking those mentions,...
As Paramount reels from The Late Show’s cancellation, its $1.5B South Park deal shows a savvy, data-powered content strategy. Here’s why PR leaders should take notice—now with...
Let me paint you a picture I’ve seen play out a thousand times. A PR director walks into a Monday morning meeting, armed with a stack of...
Criticizing your customers is a risky play. Regardless of the venue, when a CEO speaks about those who buy their products, there’s risk of alienation. Take, for...
The Barcelona Principles V4.0 represent the most sophisticated evolution yet in PR measurement standards. Released in June 2025 by AMEC (International Association for the Measurement and Evaluation...
When Love Island USA Season 7 aired this summer on Peacock, it wasn’t just a dating show—it was a masterclass in brand marketing, cultural relevance, and meme...
Over my decades in this industry, I’ve witnessed the evolution of media analysis from simple clipping services to sophisticated intelligence operations. What hasn’t changed is this fundamental...
Forbes recently highlighted an astonishing milestone: Pop Mart’s founder Wang Ning has joined China’s top ten billionaires, thanks to the runaway success of a quirky toy named...
Media alerting needs a deep rethink, providing more than just a clip notification. The problem I have with alerts isn’t that they aren’t useful, they are, it...