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Picture this: Two AI systems read the same article about your company’s quarterly earnings. The first extracts keywords and sentiment. MattAI understands that the subtle skepticism in...
It’s the night before your organization’s big event, and the final checklist is running through your mind: Have you briefed the media team? Confirmed speakers? Tested the...
Ask your elder-millennial aunt about video games. She’ll mention The Sims. Corner any 15-to-35-year-old guy about his favorite NHL, FIFA, or Madden edition, and watch him light...
When a global technology company faced a supply chain crisis last quarter, its PR team didn’t scramble through headlines or wait for morning clips. They asked MattAI...
I’ve helped many organizations develop requests for proposals (RFPs) over the years. The most important lesson I can share is this: don’t simply recycle an old RFP...
In this article, Angela Dwyer examines how AI is transforming PR by improving efficiency, automation, and data analysis, while emphasizing that human expertise remains essential for strategy,...
Every PR professional faces the same morning challenge: transforming an avalanche of media coverage into actionable intelligence before the first executive meeting. What if you had an...
I didn’t expect K-Pop Demon Hunters to serve branding lessons between fight scenes and power ballads, but honestly? It’s a better case study than most marketing textbooks....
When a major airline’s system crashes during peak holiday travel, its PR team has minutes, not hours, to respond. The difference between a managed situation and a...
Picture this: It’s 5:47 AM, and you’re already scrolling through hundreds of headlines, trying to identify what matters for your morning executive briefing. Your coffee’s getting cold,...
If you’ve ever been confused about the difference between media monitoring and media analysis, you’re not alone. These terms are often used interchangeably in PR and communications,...
It’s 6:35 a.m., and your comms team just received today’s media briefing from a fully automated media monitoring platform. You’ve got a meeting scheduled with senior leadership...