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The Truth Social post landed at 11:46 AM on Saturday, January 18. By noon, Novo Nordisk’s stock was dropping. By Monday morning, eight European countries faced new...
Named experts beat anonymous brand content in the new citation economy. AI search tools—ChatGPT, Perplexity, and Google AI Overviews—increasingly evaluate who said something, not just where it...
AI-generated news summaries contain significant errors 45-60% of the time, according to major 2025 studies from the BBC/EBU and Columbia University’s Tow Center. This alarming error rate—combined...
Your CEO just asked ChatGPT which firms handle crisis communications for Fortune 500 companies. Your competitor appeared in the answer. You didn’t. This scenario plays out thousands...
What were the top pharma news stories in January 2026? Three major pharmaceutical news stories dominated December 2025: the Trump administration’s proposed overhaul of childhood vaccine recommendations,...
Large language models (LLMs) have transformed the way people search for and consume information. While traditional search engines like Google and Bing remain popular, nearly half of...
When United Airlines faced backlash over passenger treatment, their brand sentiment dropped 69% in 48 hours across 1.2 million social mentions. The speed and scale of this...
PR teams evaluate an average of 6.2 brand monitoring tools before making a purchase decision, according to our recent survey of 200 communications professionals. With over 200...
Why Tracking AI Mentions Is Now Essential for PR Media measurement is evolving alongside readers. We’re no longer just examining individual articles to understand a story, but...
More than half of all Google searches now end without anyone clicking a single link. That’s the reality PR teams face in 2025, and it’s reshaping everything...
How a Global PR Agency Cut Morning Brief Production Time by 50% While Improving Quality Let’s talk about the 4 AM problem that nobody in PR wants...
As trust erodes and AI reshapes how people discover information, PR measurement has become a strategic necessity. The path forward lies in combining human insight with smart...