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I’ve helped many organizations develop requests for proposals (RFPs) over the years. The most important lesson I can share is this: don’t simply recycle an old RFP...
In this article, Angela Dwyer examines how AI is transforming PR by improving efficiency, automation, and data analysis, while emphasizing that human expertise remains essential for strategy,...
Every PR professional faces the same morning challenge: transforming an avalanche of media coverage into actionable intelligence before the first executive meeting. What if you had an...
I didn’t expect K-Pop Demon Hunters to serve branding lessons between fight scenes and power ballads, but honestly? It’s a better case study than most marketing textbooks....
When a major airline’s system crashes during peak holiday travel, its PR team has minutes, not hours, to respond. The difference between a managed situation and a...
Picture this: It’s 5:47 AM, and you’re already scrolling through hundreds of headlines, trying to identify what matters for your morning executive briefing. Your coffee’s getting cold,...
If you’ve ever been confused about the difference between media monitoring and media analysis, you’re not alone. These terms are often used interchangeably in PR and communications,...
It’s 6:35 a.m., and your comms team just received today’s media briefing from a fully automated media monitoring platform. You’ve got a meeting scheduled with senior leadership...
This interview features Angus Nguyen, Director of Marketing at Fullintel, sharing his perspective on effective networking in today’s digital and in-person world.
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Global brands must manage reputation across thousands of media channels, multiple languages, and diverse markets, all while delivering insights fast enough for executive decision-making. What once relied...
This month’s healthcare and pharmaceutical coverage highlights how political pressure, regulatory changes, and new technologies are reshaping access to care and influencing public trust. From government action...
When Cracker Barrel quietly rolled out a refreshed logo last week, executives probably expected a warm welcome for their modernized, simplified brand identity. Instead, they got a...