The 43rd Annual J.P. Morgan (JPM) Healthcare Conference, held from January 13-16, 2025, in San Francisco, convened over 8,000 healthcare professionals and featured presentations from more than 500 private and public companies. This premier event highlighted significant advancements, strategic partnerships, and the evolving economic landscape influencing the healthcare sector. Key Takeaways from JPM 2025 1. […]
Trust in pharmaceutical companies has increased since the pandemic, but as the least trusted subsector of healthcare, the industry still has a steep road to climb. However, by integrating messaging and content reaffirming key attributes of trustworthiness – including ability, benevolence, and integrity – pharmaceutical brands can continue building positive trust as the pandemic’s darkest […]
Imagine starting your day with your usual avocado toast and realizing it’s suddenly 25% more expensive. A culinary inconvenience for some, perhaps, but this simple scenario highlights a complex issue: how international tariffs could disrupt industries, economies, and even your breakfast. We all know where avocados come from. With proposed tariffs on imports from Canada, […]
The PlayStation 5 Pro (PS5 Pro) debuted to considerable anticipation and hype earlier in November, with gamers and other fans eagerly awaiting the next iteration of the iconic console (which debuted back in 1994, by the way). But while plenty of writers and reviewers were impressed by the console’s improved graphics, load times, and increased […]
In recent months, fascism has become a prominent topic in American media, with coverage spanning ideologies, political movements, and societal debates. Based on our analysis of 17,000 articles from September 1 to October 30, this report reveals where and how the term “fascism” resonates most, offering a snapshot of public conversations and underlying sentiments. Below, […]
AI is suddenly everywhere you look, including the realm of PR—so much so that “AI fatigue” has become a real thing. But if you’re feeling that slight twinge of AI fatigue, please bear with us, because AI in PR isn’t going anywhere. The key to its effective use is having the right skills, deploying it […]
In today’s complex media landscape, understanding how campaigns are received requires more than just tracking traditional media. Brands need to monitor the full spectrum of commentary, including the rich, often personal discussions that unfold on social media platforms. Burger King’s “Bundles of Joy” ad, which featured post-birth mothers enjoying burgers, offers a striking example of […]
Lunchly, a pre-packaged meal brand launched by YouTube stars MrBeast, Logan Paul, and KSI, has ignited controversy over influencer marketing ethics, with critics like DanTDM questioning the promotion of processed foods to young audiences
We’ve witnessed how pivotal moments in politics and pop culture can shape the media landscape. The 2024 presidential debate between Kamala Harris and Donald Trump provided a unique example of how media narratives unfold before and after a major event, especially when combined with the unexpected yet influential endorsement of Harris by none other than […]
2024 has been another strange year for cinema in the post-pandemic and writer’s strike era, but two films have taken the spotlight in their own spectacular ways: Deadpool & Wolverine and Inside Out 2. These two flicks couldn’t be more different if they tried, but both have smashed records in style. Deadpool & Wolverine is […]
