Social media has always been full of impostors and fake people, from X’s armies of bots and spam accounts to that person we all know on LinkedIn. But they’ve all got nothing on the next wave of influencer marketing: Virtual influencers powered by A.I. and lifelike computer graphics. But what exactly are virtual influencers, what […]
Have you seen the hit show on Amazon Prime? We’re not just talking about a ‘hit’ here – we’re talking about a smash hit. According to Prime, the show pulled in 65 million viewers in its first 16 days of availability. It has also been lauded as one of the best television adaptations of a […]
In the world of sports, the uniform is more than just clothing; it’s a symbol of identity, performance, and sometimes controversy. Recently, Nike found itself at the center of a heated debate over the design of the Team USA women’s track uniforms for the 2024 Paris Summer Olympics. What started as a discussion on athletic […]
For the first year ever, Coachella didn’t sell out. And yet it’s still an undisputed truth that the festival remains a top global event, with over 35,000 media mentions in the month of April alone. As the dust settles on another electrifying weekend at Coachella, the festival’s second installment proved just as enthralling as the […]
Even though tickets for the second weekend remain available – something that has never happened before – Coachella 2024 kicked off its vibrant celebration of music, fashion, and celebrity culture, signaling the start of another unforgettable festival season. The inaugural weekend of Coachella revealed a multitude of captivating narratives, reflecting the essence of current trends. […]
Brands are built by marketers, consumers, communities, and leaders. But the same people can also dismantle a brand, and when consumers and communities begin to organize against one, I call that an interest group. Brands that court controversy or earn it for whatever reason can see large numbers of people mobilize online in ways that […]
As the echoes of Miami’s Spring Break crackdown reverberate through the headlines, it’s clear that the city’s efforts to rein in the festivities have sparked a multifaceted discussion on the intersection of public safety and tourism. Headlined by Yahoo News’ report on the dip in arrests and the absence of shootings during this year’s Spring […]
Miami is no stranger to the frenzy of Spring Break. However, in a surprising move, the city seems to be reevaluating its relationship with this iconic event. With headlines buzzing about Miami’s decision to distance itself from Spring Break, let’s dive into the insights and implications of this bold move. We’ve put Fullintel’s media intelligence […]
Zahra Burton ran her own television news magazine, 18 Degrees North, for years. The hard-hitting show ran investigative journalism-driven items and aired in 27 countries across the Caribbean, North America, and Europe. But producing a full-on television show eventually became cost prohibitive. So the former Bloomberg reporter decided to go a different route. “For a […]
With Disney’s announcement of a $1.5 billion equity investment in Fortnite developer Epic Games, the dream of a Disney-powered VR universe now feels within reach – and we’re poised to immerse ourselves in its magic. In the realm of virtual reality (VR), innovation knows no bounds. And Disney’s latest invention, the HoloTile, stands as a […]
