Building trust in pharma is key to brand success. Our whitepaper explores three crucial factors for pharmaceutical companies to enhance brand trust and reputation. Learn actionable strategies to connect with consumers.
IABC World 2023: A Meeting Point for Global Communication Experts
Toronto, an international city renowned for its vibrancy and diversity, recently became a magnet for communication professionals from around the globe when the International Association of Business Communicators (IABC) World Conference was held June 4 to 7. Fullintel was there – and we’re here now to give you the highlights of a truly landmark event. […]
The Top PR and Communications Online Communities on LinkedIn (and Other Places)
Being a PR professional or running your own agency can be an awesome gig, but we all need a shoulder to lean on at times – whether it’s to get advice on best practices, learn the best ways of dealing with a crisis, or just to network and make connections. But which online PR and […]
Anvil Awards Recognize Excellence in PR and Communications
The Public Relations Society of America (PRSA) Anvil Awards took place this past June 8 at New York City’s Edison Ballroom to celebrate the best of this year’s PR and communications programs. The gold standard in PR and communications awards for nearly 80 years, this year’s event doled out hardware in a range of categories […]
IABC World Conference Promises a Deeper, More Immersive Experience Than Ever Before
The International Association of Business Communicators (IABC) World Conference is one of the PR and communications community’s most anticipated events of the year, and for the first time since the pandemic will be held in Canada. IABC/Toronto, the world’s largest IABC chapter, will host this year’s event from June 4 to 7 – one that […]
ChatGPT Is a Risk to Students… Unless They Learn This One Neat Trick
Each and everyone of us is our own little ChatGPT: The things we learn, read, and discuss are how we train our own mental models. What ChatGPT can do is house more information in one place, in a state that’s ready to use, than ever before – and with that comes a risk to our […]
The Top Creative Software Tools for Marketing, PR, and Comms Professionals
Marketing, communications, and PR professionals are busy people who often need to get creative at a moment’s notice. But these workloads can be improved – and creative juices piqued more efficiently – through the magic of technology. Here are some top tools that can help marketing, PR, and comms professionals get creative and scale themselves […]
PR News’ Brand Reputation Summit to Offer Valuable Lessons in Safeguarding Brand Health
Protecting brand health is a full-time job, but there’s no easy-to-digest manual to illustrate the best way of doing it – until now, that is. That’s because the PR News Brand Reputation Summit brings together a clutch of expert speakers and thought-provoking topics to show attendees the best ways of navigating their brands through a […]
AMEC Global Summit on Measurement and Evaluation Set to Kick Off in Miami
We’re just a few sleeps away from some of the world’s most influential minds in media measurement and evaluation coming together for three days of rich discussion on the impact of communications. The International Association for the Measurement and Evaluation of Communication (AMEC)’s Global Summit takes place May 15 to 17 in Miami. Long one […]
How to Conduct a Communications ‘Hotwash’ – or After-Action Report – Following a PR Crisis
In the military and emergency preparedness communities, after-action reports – also known as “hotwashes” – are vital to ensure teams stick to the plan and execute at a high level while learning from their mistakes. The same is true for those in the communications trenches, both during and after a fast-moving crisis. And while the […]