Crisis management is a part of the territory for all PR professionals. It’s the job of a PR professional when everyone around is panicking and being defensive about their brand or business. The initial response to a crisis is a very important aspect of crisis management. It is important to remember the 5 Cs when […]
3 PR Mistakes You Should Avoid At All Costs
Communication is the most crucial element during a PR crisis. Sadly, most PR professionals fail to understand this…. There’s no better way to test a PR professional than to assess his role in crisis management. It showcases his key skills, including planning, delegation, and risk assessment. Sadly, even the most brilliant PR professional can […]
Another Major PR Disaster…. This Time It’s Adidas
From Pepsi and United Airlines to Wells Fargo, 2017 has been a tumultuous year for major brand names across the world. This time it’s Adidas… With budgets that run in millions of dollars, one would expect corporate companies to put their money where their mouth is, but seems rarely the case. All it takes is […]
PR Lessons Learned From Health Crisis and Super Bowl
For the past week, we’ve been witnessing lots of ads based on the Super Bowl. This was not only exciting for us but also for the public relations industry. Thinking why? The big game is not just a platform for creative ads, but for all of the public relations and marketing that surrounds the broadcast […]
PR Disasters and Steps to Avoid Them
One of the riskiest challenges you will ever face when planning to develop your business is undertaking your public relations activities right. In its most generic term, PR involves happenings that encourage an optimistic image and foster generosity in order to enhance sales while conveying the right message. Brand reputation is everything and public relations […]