In the military and emergency preparedness communities, after-action reports – also known as “hotwashes” – are vital to ensure teams stick to the plan and execute at a high level while learning from their mistakes. The same is true for those in the communications trenches, both during and after a fast-moving crisis. And while the […]
PR disasters and crises that disrupt an organization’s brand come in various shapes and sizes – from workplace accidents to product recalls, negative reviews, offensive comments, or even criminal charges against an employee or executive. Poor communications – or awkward responses to crises – can have enormous financial impacts, both direct and indirect. A direct […]
Media monitoring and daily news brief production is a ton of work, but you can scale your program effectively and ensure your team delivers the best possible ROI on media intelligence activities with the help of this step-by-step guide from Fullintel’s AMEC-certified experts. Learn the important steps of planning and executing a full media monitoring […]
The team and I were recently having one of our regular meetings (via video conferencing, of course) when we realized that as of this month, Fullintel will have been providing media monitoring, executive news briefings, and media analysis services to our clients for six years running. I guess what they say is true: Time flies […]
CAMBRIDGE, Mass. – July 9, 2020 – Fullintel has won a 2020 AMEC Silver Award for best crisis comms measurement and reporting, for its work assisting a major public company with monitoring and reporting on a high-profile crisis that garnered a high level of media and public interest. Thanks to Fullintel’s round the clock crisis […]
Fullintel is proud to announce that we’ve been shortlisted for a 2020 AMEC Award for best crisis comms measurement and reporting. Fullintel engaged its 24/7/365 crisis monitoring offering to assist a major (unnamed) public company with monitoring and reporting on a major, high-profile crisis in 2019 that – despite the company doing nothing wrong – […]
Choosing a media monitoring or crisis media monitoring solution can be difficult. Not only are there several platforms available to evaluate and consider, but each platform also has its own methodologies and approaches to media monitoring. These methodologies can be downright confusing to keep track of – but keep track you must, as the chosen […]
The highly anticipated meeting of Facebook’s CEO and Founder, Mark Zuckerberg before the Congressional committee surprisingly turned into an anti-climax. Some news sites tried to decode Mark’s Zuckerberg body language; others reserved their criticism for the ill-prepared senators. All said and done, the no-news result was a huge victory for Facebook and its PR team. […]
From Jennifer Garner’s epiphany to Jimmy Kimmel’s funny take on the envelopegate gaffe, there was plenty of entertainment this year. An Academy Award (or even a nomination for that matter) automatically translates into big bucks and an even bigger career for the people involved. But there’s more to the glitz, glamour and the razzmatazz of […]
PR professionals have been very busy this year. They learned lots of lessons and all of them are worth to be included in the upcoming PR strategies. Some of the memorable moments include… From the United Airlines fiasco to the Pepsi disaster, we have seen more than our share of PR disasters. Among the ones […]
