Singapore Airshow that was held from February 06 to February 11, 2018, at Changi Exhibition Centre is Asia’s largest Airshow. This is the event where leading aerospace companies and budding players try to make their mark in the international aerospace and defence market. This year, the event saw a 10% increase in trade visitors with over 70% of exhibitors have committed to return in 2020.
And the media analysts at Fullintel successfully recorded all the happenings of Singapore Airshow to design a complete report that is easy to understand and share. We’ve individually scoured through hundreds of media mentions analysing every single news, tweets, and posts related to the event. This comprehensive coverage includes figures, stories, and emotions all handpicked by human analysts. Even though automated software can crunch the numbers for you, we’ll give you a clear understanding of the context behind the numbers.
Some of the top outlets covering the event include Shephard, The Straits Times, Jane’s 360 and AINOnline. Shephard contributed 34 articles to the event, whereas The Straits Times covered 34 articles.
Through our media intelligence service, we’ve covered a total of 11,157 stories, out of which 2,412 are from traditional media and 8,745 from social media. Of this, 1,642 are from online media sources and 361 are from print media.
Boeing had the media buzzing with around 213 mentions. Airbus also managed to remain a darling in the media with around 125 mentions. Singapore Airlines was a close third with 42 mentions followed by Spirit AeroSystems, Embraer, Lockheed Martin and Bombardier Aerospace.
Boeing’s announcement of service orders worth $1 billion created a positive buzz. The contracts of Trent 1000 and Trent 700 by Rolls-Royce and Singapore Airlines also captured media’s attention. The mentions were largely positive. Similarly, stories about drones and cybersecurity at the Singapore Airshow received neutral media attention.
Our media analysts covered around 705 articles in Americas and 425 in Europe. We covered 3,201 articles in Asia, and 155 articles in Africa. In Oceania, 159 articles were covered.
The event also saw some of the top names in media covering the show. Gordon Arthur from Shephard covered around fifteen articles; Jon Grevatt from Jane’s 360 also covered around thirteen articles as well. Karamjit Kaur from the Straits Times covered around nine articles about Singapore Airshow 2018.
Want to check more details about the show? Click here to download our media impact report.
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Patrick is a Strategic Account Manager at Fullintel, and has a keen interest in brand management and statistical media analysis. Patrick brings his B2B software sales skills and background in communications to his dealings with all clients and enjoys pursuing his passion for writing and PR in his spare time. You can follow Patrick on LinkedIn https://www.linkedin.com/in/patrick-rhodes-ba9127b2/