Blog
Blue Win Projection: What the Polls Don’t Measure
Author's Note: This blog is an opinion piece written by me and does not represent the views or opinions of Fullintel or its affiliates. The perspectives shared here are my own, reflecting my analysis and insights on the current election landscape. It’s November...
AI in PR Measurement: It’s Not an Either-or Approach
This article was originally published by the Institute for Public Relations (IPR). Visit IPR’s website for more insights and best practices in PR measurement and strategy. Accurate and timely media analysis is crucial to shaping public relations strategies and...
Top Pharma News in October 2024
The pharmaceutical industry experiences significant changes driven by advancements in technology, evolving drug development strategies, and strengthened partnerships. AI, precision medicine, and optimized clinical trial processes drive more efficient and personalized...
‘Fascism’ in News Headlines: Key Insights and Trends
In recent months, fascism has become a prominent topic in American media, with coverage spanning ideologies, political movements, and societal debates. Based on our analysis of 17,000 articles from September 1 to October 30, this report reveals where and how the term...
A Field Guide to AI in PR: The Skills You Need, Best Use Cases, Ethical Concerns, and More
AI is suddenly everywhere you look, including the realm of PR—so much so that “AI fatigue” has become a real thing. But if you’re feeling that slight twinge of AI fatigue, please bear with us, because AI in PR isn’t going anywhere. The key to its effective use is...
Why Social Commentary Matters: A Deep Dive into Burger King’s Post-Birth Ad Reaction Across Traditional and Social Media
In today’s complex media landscape, understanding how campaigns are received requires more than just tracking traditional media. Brands need to monitor the full spectrum of commentary, including the rich, often personal discussions that unfold on social media...
Top Pharma News in September 2024
The pharmaceutical industry is undergoing rapid transformation, with continuous advancements in drug development, technologies, and strategic collaborations. This dynamic landscape is shaped by regulatory updates, innovations in treatment, and new opportunities that...
Best Tools for Public Relations: The Top 10 Digital Tools for PR Pros in 2024
Determining the best tools for public relations isn’t always easy: Dozens of digital tools exist to help PR pros improve productivity, scale their teams, and grow their organization’s media footprint and audience awareness. Indeed, weighing and evaluating all the...
Lunchly: The YouTube Power Trio’s Controversial Launch Sparks Debate
Lunchly: The YouTube Power Trio’s Controversial Launch Sparks Debate Amid the current media controversies surrounding P Diddy and the US election, a uniquely online drama has taken center stage with the launch of Lunchly. This new pre-packaged meal brand, introduced...
Media Coverage Post 2024 Presidential Debate and the Impact of Taylor Swift’s Endorsement
We’ve witnessed how pivotal moments in politics and pop culture can shape the media landscape. The 2024 presidential debate between Kamala Harris and Donald Trump provided a unique example of how media narratives unfold before and after a major event, especially when...
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