Blog
Arrival and the Crisis of Communication: A Lesson for Today’s World
At first glance, Arrival is a film about aliens, but beneath the surface, it’s a masterclass on communication—both as an art and a science. Right now, as we navigate an era of global crises, deep political division, and an increasingly volatile media landscape, the...
How Duolingo’s Duo Became the Internet’s Favorite (and Most Unhinged) Marketing Genius
In the world of social media-driven brand marketing, few companies have mastered the art of cultural capital quite like Duolingo. The language-learning app’s chaotic, unpredictable, and deeply hilarious approach to PR—largely driven by its mischievous green owl...
In a World Flooded with Information, How Do You Identify What Is Truly Important?
In today’s digital media monitoring landscape, professionals face an unprecedented challenge: extracting meaningful insights from an endless stream of information. However, the relief that comes with effective filtering solutions is palpable. According to recent...
TikTok, AI, and the Future of U.S.-China Tech Rivalry
The evolving media landscape offers an invaluable lens through which we can understand the interconnected nature of politics, technology, and culture. As the world adjusts to a new U.S. administration under President Donald Trump, significant developments have...
JPM 2025: Healthcare Innovation Amidst Economic Caution
The 43rd Annual J.P. Morgan (JPM) Healthcare Conference, held from January 13-16, 2025, in San Francisco, convened over 8,000 healthcare professionals and featured presentations from more than 500 private and public companies. This premier event highlighted...
Expert Panel: 2025’s Likely PR Trends, From News Avoiders to Disclosing AI Usage
It’s that time of year again—the time when we can’t help but greet each other with “Happy new year,” “How was your holiday?” and “I cannot believe it’s this cold” (at least where I live). But it’s also the time of year when we at Fullintel—along with our...
AI and Media Intelligence in 2025: How Real-Time Analytics is Reshaping PR Strategy
Artificial intelligence and sophisticated media monitoring capabilities profoundly transform the public relations landscape. As communications professionals navigate increasingly complex media environments, integrating AI-driven analytics has become advantageous and...
What We Got Right and Wrong in 2024: A PR and Communications Recap
I’m Angus, and as I look back at 2024, it’s time to review where we nailed our forecasts and where our predictions fell short. When we began the year, we laid out key trends we anticipated would reshape the PR and communications landscape. Here’s an honest assessment...
How Will Americans Deal with a 25% Increase on Avocado Toast?
Imagine starting your day with your usual avocado toast and realizing it's suddenly 25% more expensive. A culinary inconvenience for some, perhaps, but this simple scenario highlights a complex issue: how international tariffs could disrupt industries, economies, and...
Top Pharma News in November 2024
This month, the pharmaceutical industry evolves through technological innovation, regulatory oversight, and government policy. Regulatory agencies like the FDA critically shape drug development, determining market entry and research investments. Pharmaceutical...
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