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IPRRC 2025: How Next-Generation Measurement Standards Are Transforming Public Relations
The International Public Relations Research Conference (IPRRC 2025) has once again proven why it remains the preeminent gathering for communications measurement innovation. This year's event showcased groundbreaking research, new methodological approaches, and...
3 Ways for PR Pros to Get Noticed by Influencers
Saraniya
Over the past decade, the world of public relations has changed dramatically. It's no longer just about pitching publications or websites; now, the focus is on leveraging the power of influencers. Getting noticed and working with influencers starts with knowing how to...
Platform Migration Survival Guide: 5 Challenges to Navigate If Your Media Monitoring Provider Makes a Switch
The art and science of media monitoring and analysis are always changing. But one constant remains: Migrating from one platform to another can be difficult and challenging, and can be bad for productivity unless it’s done right. After all, whether you’re happy with...
The 2025 Oscars: A Deep Dive into Pre- and Post-Event Media Coverage
The Oscars are never just about the awards—they’re about the moments that ignite conversations long after the red carpet is rolled away. The 97th Academy Awards, held on March 2, 2025, had all the ingredients of a headline-making spectacle: shocking upsets, emotional...
Top Pharma News in February 2025
This month's healthcare news highlights significant developments that have captivated global audiences and sparked ongoing conversations about leadership transitions, governmental efficiency, and the future of public health, both domestically and internationally. From...
The Reality of a PR Intern: A 4 AM Wake-Up Call
Why Media Monitoring is a PR Nightmare 4:00 AM – The alarm buzzes. It’s still pitch black outside, and I question all of my life choices that led me to this moment. I groggily reach for my phone and scroll through my emails, knowing full well what awaits me—a tidal...
7 Things PR Agencies Need to Know About Media Monitoring in 2025
As PR professionals navigate the complexities of modern communications, staying ahead of trends, crises, and audience perceptions has never been more critical. Media monitoring in 2025 is about more than tracking mentions—it’s about leveraging advanced tools and...
Arrival and the Crisis of Communication: A Lesson for Today’s World
At first glance, Arrival is a film about aliens, but beneath the surface, it’s a masterclass on communication—both as an art and a science. Right now, as we navigate an era of global crises, deep political division, and an increasingly volatile media landscape, the...
How Duolingo’s Duo Became the Internet’s Favorite (and Most Unhinged) Marketing Genius
In the world of social media-driven brand marketing, few companies have mastered the art of cultural capital quite like Duolingo. The language-learning app’s chaotic, unpredictable, and deeply hilarious approach to PR—largely driven by its mischievous green owl...
In a World Flooded with Information, How Do You Identify What Is Truly Important?
In today’s digital media monitoring landscape, professionals face an unprecedented challenge: extracting meaningful insights from an endless stream of information. However, the relief that comes with effective filtering solutions is palpable. According to recent...
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