Blog
Why Social Commentary Matters: A Deep Dive into Burger King’s Post-Birth Ad Reaction Across Traditional and Social Media
In today’s complex media landscape, understanding how campaigns are received requires more than just tracking traditional media. Brands need to monitor the full spectrum of commentary, including the rich, often personal discussions that unfold on social media...
Top Pharma News in September 2024
The pharmaceutical industry is undergoing rapid transformation, with continuous advancements in drug development, technologies, and strategic collaborations. This dynamic landscape is shaped by regulatory updates, innovations in treatment, and new opportunities that...
Best Tools for Public Relations: The Top 10 Digital Tools for PR Pros in 2024
Determining the best tools for public relations isn’t always easy: Dozens of digital tools exist to help PR pros improve productivity, scale their teams, and grow their organization’s media footprint and audience awareness. Indeed, weighing and evaluating all the...
Lunchly: The YouTube Power Trio’s Controversial Launch Sparks Debate
Lunchly: The YouTube Power Trio’s Controversial Launch Sparks Debate Amid the current media controversies surrounding P Diddy and the US election, a uniquely online drama has taken center stage with the launch of Lunchly. This new pre-packaged meal brand, introduced...
Media Coverage Post 2024 Presidential Debate and the Impact of Taylor Swift’s Endorsement
We’ve witnessed how pivotal moments in politics and pop culture can shape the media landscape. The 2024 presidential debate between Kamala Harris and Donald Trump provided a unique example of how media narratives unfold before and after a major event, especially when...
Top Pharma News in August 2024
This month's pharmaceutical industry news highlights a dynamic landscape where cutting-edge technology intersects with global health challenges. The sector continues to push the boundaries of medical innovation, with breakthroughs in neurotechnology and biotechnology...
Understanding the Media Coverage of 2024’s Biggest Box Office Hits – Deadpool & Wolverine and Inside Out 2
2024 has been another strange year for cinema in the post-pandemic and writer’s strike era, but two films have taken the spotlight in their own spectacular ways: Deadpool & Wolverine and Inside Out 2. These two flicks couldn’t be more different if they tried, but...
How the DNC is Mastering PR with the Harris-Walz Campaign
As the Democratic National Convention (DNC) unfolds, it’s clear that the Harris-Walz campaign is delivering a masterclass in PR and communication. The strategic shift to spotlight Kamala Harris and Tim Walz has been met with widespread media coverage, highlighting the...
The Top 5 Unforgettable Moments from the Paris 2024 Olympics
The Olympics—where the world comes together to watch athletes push the limits of human potential and, of course, witness the inevitable flood of memes, controversies, and unforgettable moments that follow. The Paris 2024 Olympics were no exception. This year’s games...
Harris Walz: Engaging Gen Z and Dominating Media Coverage
In a stunning turn of events over the past few weeks, the Democratic Party, led by Kamala Harris and her newly chosen Vice Presidential candidate, Governor Tim Walz, has seen a massive surge in media coverage. This influx of attention has not only eclipsed coverage of...
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