We’re excited to share that James Rubec, Vice President of Products at Fullintel, has been featured in the latest edition of the Crisis Response Journal (CRJ), a leading publication in crisis management and resilience. Recognition for AI Innovation in Threat Detection In the Summer 2025 edition, James contributes valuable insights on AI-driven threat detection and […]
Social Media Monitoring Software: The PR Pro’s Radar
Threats are incoming. Deploy chaff and all social media monitoring resources in my position! Radar is an amazing technology that bounces electromagnetic waves off of incoming clouds, planes, and even missiles. Social media monitoring is a powerful process that can warn a brand of incoming danger. It isn’t just about using social media monitoring to […]
How PR Crisis Monitoring Protects Your Brand in 2025 (And How to Stay Ahead)
A single complaint, viral post, or product misstep can ignite a media storm in hours, leaving your brand’s reputation exposed. Traditional PR crisis management still matters, but it can’t keep up with the speed and unpredictability of the 2025 media landscape. Today, the brands that thrive don’t just react. They anticipate. That’s where Fullintel comes […]
MattAI Chatbot: Bringing Conversational AI to PR Teams
With information overload becoming the norm, PR professionals are drowning in data. Here’s how AI chatbots are throwing them a lifeline. Futurist Alvin Toffler, in his groundbreaking book Future Shock (1970), offered a prediction that feels particularly relevant today: “The illiterate of the twenty-first century will not be those who cannot read and write, but […]
Top Pharma News in May 2025
May’s top healthcare stories highlight major shifts in drug pricing policies, data-driven health initiatives, and advances in genetic medicine. Public and media attention is focused on government-led cost reforms and growing concerns over transparency and ethics in healthcare research. At the same time, new developments in personalized medicine offer cautious optimism for rare disease treatment. […]
Fullintel Wins Prestigious PRSA Anvil Award for AI-Powered Media Intelligence
CAMBRIDGE, Mass., May 20, 2025 /PRNewswire/ — Fullintel, a leader in media intelligence, monitoring, and analysis services, has won the prestigious Public Relations Society of America (PRSA) Anvil Award in the “Best Solution Provider/Vendor – AI-Automation Resource” category. The company’s winning submission, titled “From Human Precision to AI Evolution: Redefining Media Intelligence,” showcases Fullintel’s innovative approach that combines […]
How I Ditched My Morning Media Monitoring Headaches—And Why PR Pros Deserve the Same
There’s a moment every morning—about fifteen seconds after my alarm blares and just before the first coffee hits—when I brace myself for the daily news firehose. If you’re a PR pro, you know what I’m talking about: the ritualistic doom-scroll, the desperate hunt for signals in the noise, the endless clicking, saving, flagging, and muttering, […]
We Did It! Fullintel’s Human-AI Approach Wins PRSA’s Anvil Award
Imagine our excitement when they called out “Fullintel” at the PRSA Anvil Awards ceremony in New York City this month. Our team practically jumped out of their seats! After years of building something genuinely different from what everyone else was doing, we’ve received what many call the “Oscars of PR” in the “Best Solution Provider/Vendor […]
Influencer Marketing: What Works and What Doesn’t in 2025?
Influencer marketing has quickly become a vital part of connecting with consumers and businesses, with nearly 90 percent of marketers in the U.S. expected to work with influencers in 2025. But what strategies and tactics work best when using influencers to engage your audience in 2025, which trends should you be aware of, and what […]
Guide: How to Do Media Monitoring Effectively
Content Index 1. What is Media Monitoring? The Strategic Advantage of Real-Time Media Intelligence 2. Why Media Monitoring Matters: Finding the Right Content Sources 📌 Mapping Your Media Ecosystem📌 Navigating the Digital Ocean 3. How to Develop Effective Media Monitoring Keywords: The Foundation of Detection đź§ Building Your Keyword Strategyđź§ Refining Your Search Parameters 4. […]