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Crisis Measurement Webinar: More, Longer & Worse – Measurement Strategies to Mitigate & Avoid Crises

Join Fullintel’s expert-led webinar to stay ahead of crisis management with cutting-edge measurement techniques. Our latest session, More, Longer & Worse: Measurement Strategies to Mitigate & Avoid Crises, takes place on November 13th at 1:00 p.m. EST. This 45-minute webinar is a must for PR and Communications professionals looking to enhance their crisis response strategies with innovative metrics and AI-driven solutions.

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    Led by Measurement and PR Research Experts

    In this webinar, we’ll share insights from a new quantitative study conducted with Dr. Tyler Page, assistant professor of public relations at UConn, which examines the role of trust during crises. Building on two years of research by Dwyer on Trust across various enterprise types, this study explores how a brand’s reputation and customer purchase behavior are influenced by public relations efforts in times of crisis.

    Angela Dwyer

    brings over 15 years of experience in PR measurement and has established herself as a leading expert in the field. At Fullintel, Angela has driven innovation in crisis management using trust metrics that predict reputational outcomes. Her hands-on strategies have helped numerous brands improve their crisis communication frameworks.

    James Rubec

    with more than a decade of expertise in PR technology and journalism, is known for his award-winning contributions to the industry. As Head of Product at Fullintel, James is at the forefront of developing AI-powered tools for real-time issue tracking, making Fullintel’s crisis management solutions unmatched in their efficiency and precision.

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    Webinar Details

    • Date & Time: November 13th at 1pm ET
    • Speakers: Angela Dwyer (Head of Insights) and James Rubec (Head of Product)
    • Topic: Trust Metrics, Trusted Voices, and AI-Powered Issue Benchmarking for Crisis Management

    Why This Webinar Matters

    In the fast-paced world of crisis communication, mitigating issues before they spiral is key to protecting your brand’s reputation. This masterclass will offer unparalleled insights into:

    • Trust Metrics as Predictors
      Discover how Fullintel’s proprietary trust metrics act as early indicators, helping you forecast and avoid potential crises while boosting your brand’s trust and credibility.
    • The Power of Trusted Voices
      Learn how trusted voices from employees, community members, and key stakeholders can be leveraged to maintain stability during crises. Angela will demonstrate how these voices are essential to building and preserving trust.
    • AI-Powered Issue Benchmarking
      James will showcase Fullintel’s AI-powered tools that allow you to track, benchmark, and resolve crises in real-time, ensuring you stay ahead of issues with minimal damage to your brand.

    By attending this webinar, you’ll be equipped with actionable tools and insights to improve your crisis response strategies, enhance your organization’s reputation, and leverage AI to streamline issue management.

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