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Author: James Rubec

James Rubec is a public relations technology leader who after working in communications for years wanted to operate less from his gut, and more from data. Obsessed with how the media can transform cultures, industries and real-world events Rubec joins Fullintel from the WEB3 industry and after more than 8-years in a wide variety of roles at Cision including as a Senior Director of Product Management. Having worked as a reporter in Ottawa, and Yellowknife then as PR professional in Toronto, Rubec translates his experience across the media, to build tools that help organizations understand their industries and move with speed. Have an idea that would help better shape your story, Rubec says he'd love to hear from you.

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Toy Sales Success
Blog, Media Monitoring

Toy Marketing: 2022’s Top Toys – Keys To Sales Success

December 20, 2022 James Rubec

Looking for a last minute gift for the kids in your life? Turns out, what your nieces and nephews are looking for is more complicated than you might think. Fullintel spoke with Bobby Stewart, Chief Revenue Consultant of The Ramp Up Agency, a firm that supports a wide variety of consumer products industries such as […]

Top 2023 Business Trends|Blue Futuristic Top Future Technologies YouTube Thumbnail
Blog, Media Monitoring

Trends on Trends: 2023 Business Trends According to the Media

December 15, 2022 James Rubec

All blog writers feel a little bit like Nostradamus this time of year. What’s going to happen in 2023 – and what does it mean to industry XYZ?  I recently sat down to write one of these myself for the PR and communications industry. But then I thought: Maybe it would be a good idea […]

ESG
Blog, Media Monitoring

You’re So Vain: Why Great ESG Focuses on Impact, not Brand

December 1, 2022 James Rubec

You know when you’re getting to know someone and all they do is talk about themselves? That’s what some marketing content can feel like. Thankfully, many corporations have learned that the impact they have on the world is at least as important as the money those brands can make. This practice has grown into what […]

Twitter
Blog, Media Monitoring

Twitter: Ghost Ship or a Phoenix Rising?

November 23, 2022 James Rubec

Have you ever visited your favorite restaurant, only to suddenly find it under new management?  For the nearly 400 million people who use Twitter as a daily source of their media diet – including myself – that’s what we’ve experienced over the past couple of weeks.  The shrimp scampi? Off the menu. The health department? […]

Use Cases For PredictiveAI™ IN PR & COMMS (2)||PRSA Icon
Blog, Media Monitoring

PredictiveAI™ Use Cases for PR: The World Has Changed, And So Will Media Monitoring

November 11, 2022 James Rubec

It’s 8:00 a.m. on a Monday. You open up Twitter and see the app’s notifications read 99-plus. Something happened between bedtime and now – and you don’t fully understand what!   Your inbox is quiet and you read the tweets, where a user tagged your brand in a single post linked to a TikTok video […]

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