James Rubec is a public relations technology leader who after working in communications for years wanted to operate less from his gut, and more from data. Obsessed with how the media can transform cultures, industries and real-world events Rubec joins Fullintel from the WEB3 industry and after more than 8-years in a wide variety of roles at Cision including as a Senior Director of Product Management. Having worked as a reporter in Ottawa, and Yellowknife then as PR professional in Toronto, Rubec translates his experience across the media, to build tools that help organizations understand their industries and move with speed. Have an idea that would help better shape your story, Rubec says he'd love to hear from you.
Dashboards aren’t new, but what we can do with them in the near future will be. In early February, Fullintel released its first phase of its dashboards overhaul to prepare for delivery of a suite of new metrics and methods of looking at industries at scale. We called this phase “Trending Dashboards“. It included a […]
Keeping up to date on trends from social media, tech, the news industry and even social media memes is nigh impossible unless you have boundless time. This is especially true for PR professionals working with brands that are online, everywhere, all at once. To help keep you up to speed, Fullintel has collected nine resources […]
Research and development. R&D. Skunk works. Whatever you call it, when I think about great products and the teams that build them I’m reminded of Batman’s fictional laboratories, with Morgan Freeman down in the Batcave cooking up novel gadgets and exploring weaponized hallucinogens. While not as mysterious as the DC Universe, research is also the […]
When I think about crises, I often think about the metaphor of the “straw that broke the camel’s back”. The straw can come from anywhere in your industry, not just your brand, and the camel’s back is an X factor of a critical mass of people, appropriately animated and capable of causing brand challenges. Even […]
Looking for a last minute gift for the kids in your life? Turns out, what your nieces and nephews are looking for is more complicated than you might think. Fullintel spoke with Bobby Stewart, Chief Revenue Consultant of The Ramp Up Agency, a firm that supports a wide variety of consumer products industries such as […]
All blog writers feel a little bit like Nostradamus this time of year. What’s going to happen in 2023 – and what does it mean to industry XYZ? I recently sat down to write one of these myself for the PR and communications industry. But then I thought: Maybe it would be a good idea […]
You know when you’re getting to know someone and all they do is talk about themselves? That’s what some marketing content can feel like. Thankfully, many corporations have learned that the impact they have on the world is at least as important as the money those brands can make. This practice has grown into what […]
Have you ever visited your favorite restaurant, only to suddenly find it under new management? For the nearly 400 million people who use Twitter as a daily source of their media diet – including myself – that’s what we’ve experienced over the past couple of weeks. The shrimp scampi? Off the menu. The health department? […]
It’s 8:00 a.m. on a Monday. You open up Twitter and see the app’s notifications read 99-plus. Something happened between bedtime and now – and you don’t fully understand what! Your inbox is quiet and you read the tweets, where a user tagged your brand in a single post linked to a TikTok video […]
