Imagine our excitement when they called out “Fullintel” at the PRSA Anvil Awards ceremony in New York City this month. Our team practically jumped out of their seats! After years of building something genuinely different from what everyone else was doing, we’ve received what many call the “Oscars of PR” in the “Best Solution Provider/Vendor […]
Influencer Marketing: What Works and What Doesn’t in 2025?
Influencer marketing has quickly become a vital part of connecting with consumers and businesses, with nearly 90 percent of marketers in the U.S. expected to work with influencers in 2025. But what strategies and tactics work best when using influencers to engage your audience in 2025, which trends should you be aware of, and what […]
What is Media Intelligence? A Strategic Guide for PR Teams in 2025
In 2025, media moves faster than ever. Information spreads in real time, narratives shift hourly, and a single news cycle can make or break a brand. In this environment, media intelligence isn’t optional—it’s a necessity for every serious PR team. Gone are the days of reactive press clippings and anecdotal feedback. Today’s communicators require a […]
2025 Met Gala: What Brand Storytelling and Silence Can Still Say
The 2025 Met Gala was more than a fashion spectacle — it was a case study in how influence, storytelling, and visibility shape brand narratives in real time. Every May, the Met Gala turns New York City into fashion’s most exclusive runway. It’s where celebrities become walking metaphors, designers flex cultural muscle, and social media […]
Top Pharma News in April 2025
This month’s healthcare and pharmaceutical news highlights several key stories that are drawing widespread media traction and public interest. From lawsuits and controversial health claims to drug pricing reforms, these developments have significant implications for both national and global health policy. Each story underscores the complex relationship between politics, public opinion, and healthcare. In this […]
Tracking Consumer Trends: How Labubus, Coca Cola, and PepsiCo had Winning Strategies
If you’ve scrolled through TikTok or wandered into niche toy stores recently, you’ve probably noticed the growing obsession with blind boxes—sealed packages containing mystery collectible figurines. Brands like Sonny Angels, Labubu, and Pop Mart’s expanding lineup have turned the unboxing experience into a cultural phenomenon, especially among Gen Z and Millennials. But this isn’t just […]
China’s Public Relations Strategy: How Soft Power Shapes Global Influence
For a country that’s not exactly known for subtlety in the global narrative game, China’s been playing a PR strategy that’s part spicy, part savage, and all kinds of smart lately. Let’s be real: when the tariff wars kicked off and Western politicians started using China as their go-to punching bag, Beijing could’ve defaulted to […]
Top Pharma News in March 2025
This month’s healthcare news highlights public health governance updates involving the Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), as well as trade restrictions affecting medical technology advancements. These events carry notable implications for the health and pharmaceutical sectors. To support informed decision-making, Fullintel Hub provides expert insights, in-depth […]
A Public Relations Guide to Navigating a Trade War, From an Expert Who’s Been In the Trenches
Trade wars and tariffs aren’t easy on anyone—especially investors, if the markets mean anything—but they can be especially challenging for PR professionals at major brands. Rapidly changing and downright unpredictable global trade dynamics and geopolitical uncertainties are bad for business. They’re also notoriously difficult for communicators to navigate. So what are some of the risks involved, […]
Eggs-traordinary Crisis: How the U.S. Egg Shortage Scrambled the Media
The humble egg—once an everyday staple—has become an unlikely star in national headlines. What started as a supply issue has transformed into a full-blown media crisis impacting consumers, businesses, and policymakers alike. The egg shortage isn’t just about breakfast anymore—its ripple effects extend across industries, from baked goods to fast food to protein shakes. So, […]