CAMBRIDGE, Mass. – Feb 08, 2024 – Kick off the new year with a resolution to elevate your PR strategy with Fullintel’s upcoming online Measurement MasterClass, “PR Measurement: Proving Value & Improving Performance,” hosted by Fullintel Head of Insights, Angela Dwyer, this coming March 13 at 1 pm ET. The Measurement MasterClass will empower you to set measurable […]
Fullintel Wins Four 2023 AMEC Awards + Commendation for Young Professional of the Year
CAMBRIDGE, Mass. – Nov 20, 2023 – Fullintel, a global media monitoring and intelligence service that specializes in human curation, research-based analysis, and AI-driven predictive intelligence, is pleased to announce it has won five 2023 AMEC Award recognitions. Gold in Best Use of Social Media Measurement: For keeping a U.S. postsecondary institution secure via real-time […]
Fullintel Shortlisted for Six 2023 AMEC Awards
CAMBRIDGE, Mass. – Oct. 04, 2023 – Fullintel, a leading media monitoring and analysis services provider specializing in human curation combined with predictive intelligence and research-based measurement, is pleased to announce it has been shortlisted for six 2023 AMEC Awards: Best crisis communications measurement and reporting (2) Helping aviation firm understand the severity of aircraft incident […]
How to Conduct a Communications ‘Hotwash’ – or After-Action Report – Following a PR Crisis
In the military and emergency preparedness communities, after-action reports – also known as “hotwashes” – are vital to ensure teams stick to the plan and execute at a high level while learning from their mistakes. The same is true for those in the communications trenches, both during and after a fast-moving crisis. And while the […]
You’re So Vain: Why Great ESG Focuses on Impact, not Brand
You know when you’re getting to know someone and all they do is talk about themselves? That’s what some marketing content can feel like. Thankfully, many corporations have learned that the impact they have on the world is at least as important as the money those brands can make. This practice has grown into what […]
Edelman Crisis Comms Report Illustrates Pressures PR Teams Face in the Age of Outrage – But is it Sustainable?
When Kanye West destroyed his own career amidst a controversy fueled by his antisemitic remarks, you could almost hear the collective facepalms emanating from boardrooms across the U.S. and beyond. The head-slapping spawned not just from how offensive the remarks were, but because of the rapid response needed in 2022’s social media environment. Executives and […]
Fullintel Shortlisted for 2020 AMEC Award in Crisis Comms
Fullintel is proud to announce that we’ve been shortlisted for a 2020 AMEC Award for best crisis comms measurement and reporting. Fullintel engaged its 24/7/365 crisis monitoring offering to assist a major (unnamed) public company with monitoring and reporting on a major, high-profile crisis in 2019 that – despite the company doing nothing wrong – […]
Facebook Woes Show Need for Crisis Comms Strategy
The social networking giant lost more than $80 billion in stock value since the latest data scandal. But Facebook’s woes go beyond the rise and fall of stock prices and strikes right at the necessity of having a solid crisis communications strategy and team… The recent Cambridge Analytica and Facebook data revelations have had a […]