You may have heard the latest buzz in the AI world: It’s all about GPT-4, the new and improved version of ChatGPT. It’s like the next level of AI and it’s got a ton of cool new features. But here’s the catch: You can only get your hands on it with a ChatGPT Plus subscription. […]
Threads is the newest social media platform brought to the world by Meta. It was released earlier in July, and if you believe a heavily reported SimilarWeb report (or this Medium post) you might think Threads is already “dead on arrival” after just a few weeks. But you shouldn’t count Threads out just yet, in […]
Barbie–the name itself stirs mixed emotions–some feel pleasant nostalgia of their own Barbie, convertible and dreamhouse, others feel resentment for an unattainable standard of beauty or even a sexist image. The Barbie Movie generated significant media coverage–over 17,000 articles in top publications across 8 global markets in a period of 25 days! Partnerships and collaborations […]
Trust in pharmaceutical companies has increased since the pandemic, but as the least trusted subsector of healthcare, the industry still has a steep road to climb. However, by integrating messaging and content reaffirming key attributes of trustworthiness – including ability, benevolence, and integrity – pharmaceutical brands can continue building positive trust as the pandemic’s darkest […]
The Pharma PR & Communications Summit West in San Diego is now in the books, which means one thing: It’s almost time for the Pharma PR & Communications Summit East in Jersey City, New Jersey. Unlike the west-coast event, which is still in its relative infancy, the eastern summit is now in its 18th year. […]
I remember sending Tweets by text message. Later, when I finally could Tweet in an interface Obama was on the cusp of his first election win. I’ll give anything a try; meanwhile, trying to nicotine patch my way off Twitter, I downloaded Threads, Instagram’s cookie-cutter Twitter analog, or that’s what the cynic in me would […]
Divisive politics, according to the CEO of investment firm Blackrock, has made the term “ESG” (short for environmental, social, and governance) too hot to handle. Larry Fink said he was ashamed that discussions related to ESG have become politicized, as reported by Axios. And politicized it is. Indeed, “Go woke and go broke” is a […]
Toronto, an international city renowned for its vibrancy and diversity, recently became a magnet for communication professionals from around the globe when the International Association of Business Communicators (IABC) World Conference was held June 4 to 7. Fullintel was there – and we’re here now to give you the highlights of a truly landmark event. […]
Being a PR professional or running your own agency can be an awesome gig, but we all need a shoulder to lean on at times – whether it’s to get advice on best practices, learn the best ways of dealing with a crisis, or just to network and make connections. But which online PR and […]
The Public Relations Society of America (PRSA) Anvil Awards took place this past June 8 at New York City’s Edison Ballroom to celebrate the best of this year’s PR and communications programs. The gold standard in PR and communications awards for nearly 80 years, this year’s event doled out hardware in a range of categories […]
