Do you remember the warning of Prof. Stephen Hawking? He warned us that “The development of full artificial intelligence could spell the end of the human race.” And to our surprise, it’s happening. People are talking that AI is more artificial than intelligence and that’s what we covered this week. If you are still thinking to use AI for your business, probably you will change your mind after checking our Marcom Intelligence newsletter.

Artificial Intelligence or Artificial Minus The Intelligence

AI is the latest buzz around the tech world. People are excited about the cutting edge technology that can mimic cognitive functions like decision making and learning. We now have a robot that’s an expert at due diligence, and other that does document automation. The only problem however, is to teach a robot to be just and fair. How do we teach a machine to be fair and compassionate, when fellow humans are grappling with the exact same concept? So, in effect, AI – just artificial minus the intelligence?

What The New CMO Reality?

The competition is tough for the CMOs. They have to deal with the increased expectations of driving growth in a digital market. Perhaps, that is why they have stopped getting involved in the development process; instead, focusing on short term goals. What are the other expectations from the CMO?

Patrick is a Strategic Account Manager at Fullintel, and has a keen interest in brand management and statistical media analysis. Patrick brings his B2B software sales skills and background in communications to his dealings with all clients and enjoys pursuing his passion for writing and PR in his spare time.