Using Facebook For Local Search

TweetIs Facebook set to takeover Google in the local search market? While Google continues to remain the most preferred choice for local searches and has 63% of market shares, there are chances that Facebook could soon be taking over. The social networking site has...

How To Use Hard Data To Bolster Your PR Efforts

TweetPR people are traditionally known to have an aversion to numbers. But with a little help from hard data, they can turn around any PR crisis to their benefit. They need data to strengthen their pitch, prove value, and show potential. Using statistics they can...

The Chief Marketing Officer’s Role Needs An Overhaul

TweetThis week, our Marcom Intelligence newsletter is about the changing role of CMOs and fake news. Read now! CMO is no longer the brand and marketing manager; he is now an enterprise-wide revenue driver. To evaluate the changing roles of the Chief Marketing Officer,...

15 Personal Branding Mistakes You Should Avoid

TweetCreating a brand that resonates with the customer can help companies achieve success. But, they should avoid making some of the most common mistakes that most executives make. Branding can take many forms – you could pursue branding efforts via social media, or...