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Social Media for PR: Is It Necessary?

Thanks to social media, public relation has changed in a major way. You don’t have to wait until the morning newspaper for the latest scoop- Twitter delivers minute by minute updates directly to your phone! Businesses create and craft their image on social media. Yet, there are many that choose to remain out of all this. They’ve managed their reputation wonderfully without social media, by word of mouth and by limiting their presence to a small circle. So is social media always necessary for public relations?

Can PR Drive Sales And Marketing?

Remember the guy from My Big Fat Greek Wedding? He had a cure for every problem- Windex! PR people are kinda similar- for them, there’s nothing that a good PR strategy cannot do! Can it drive sales and marketing? Of yes it can! How?

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Andrew is Co-Founder and President of Fullintel. His 25-plus years of media intelligence experience helps large organizations and Fortune 1000 companies such as Textron, AAA, Clorox, Kraft Heinz, MUFG, and Bell plan and implement day-to-day and crisis media monitoring and analysis strategies and best practices. He also co-founded dna13, the world’s first software-as-a-service media monitoring platform, which was eventually acquired by PR Newswire.