From Pepsi and United Airlines to Wells Fargo, 2017 has been a tumultuous year for major brand names across the world. This time it’s Adidas…

With budgets that run in millions of dollars, one would expect corporate companies to put their money where their mouth is, but seems rarely the case. All it takes is a single crisis for the company’s communication strategy to fall into complete disarray. The latest in a series of disasters is the controversy surrounding Adidas. Apparently, the company sent an email to its customers congratulating them for surviving the Boston Marathon! Oops! Looks like someone in the Adidas marketing team has had a worse case of foot-in-mouth disease! The company did apologize, but in the age of the internet and social media, it was a sorry too late and a tad too little. Read the story here

The Pull Vs. Push Marketing Theory

Just like people and the world we live in, marketing is dynamic. Customers needs and demands continue to change; a marketer’s job is to evolve along with the change in order to meet those needs and wants. What’s your strategy to developing and maintaining customer relationship? Do you pull your clients through branding, or do you push your message to your customers? Which is good – push marketing, or pull branding? Perhaps, a blend of both? Read the article to know more…

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Patrick is a Strategic Account Manager at Fullintel, and has a keen interest in brand management and statistical media analysis. Patrick brings his B2B software sales skills and background in communications to his dealings with all clients and enjoys pursuing his passion for writing and PR in his spare time. You can follow Patrick on LinkedIn https://www.linkedin.com/in/patrick-rhodes-ba9127b2/