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Do You Remember Chase Bank’s Social Media Crisis That Went Horribly Wrong? 

It’s hard to survive as a business without adopting social media. In fact, the public has come to expect that you engage with them on social media and mitigate a problem before it becomes a full blown crisis. But what are the advantages and disadvantages of using social media during crisis communication? And to what degree does social media impact crisis management campaign? Read the newsletter as Reputation Adviser C Pownall discusses the answers…

Social Media And Anthropology: Holding A Mirror Up To People

Since writing involves research, I am sometimes surprised by the content strewn across the web- it’s hardly ever aimed towards the intended audience. They’re almost always aimed at peers, with an I-know-it-all kind of bragging tone. No wonder most social media efforts fall flat! Read this article on Harvard Business Review about how you have to think like an Anthropologist to get more out of social media.

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Andrew is Co-Founder and President of Fullintel. His 25-plus years of media intelligence experience helps large organizations and Fortune 1000 companies such as Textron, AAA, Clorox, Kraft Heinz, MUFG, and Bell plan and implement day-to-day and crisis media monitoring and analysis strategies and best practices. He also co-founded dna13, the world’s first software-as-a-service media monitoring platform, which was eventually acquired by PR Newswire.