One of the riskiest challenges you will ever face when planning to develop your business is undertaking your public relations activities right. In its most generic term, PR involves happenings that encourage an optimistic image and foster generosity in order to enhance sales while conveying the right message. Brand reputation is everything and public relations campaigns play a vital role in improving the brand value. Sounds great, isn’t it? But one wrong step and you are supposed to lose it all. But we carry the right solution to avoid PR disasters. Our business Intelligence newsletter alerts you when something bad is being talked about your firm before it becomes big news.

Preemptive Measures To Prevent A PR Disaster

There have been plenty of articles discussing the things to do when a PR crisis hits home. From issuing an unequivocal apology to taking positive action to set things right, there are many things that go into setting things straight. But how many times have we ever thought about doing enough so that the problem never occurs again? What are some of the possible pitfalls that you have to avoid?

Hillary Clinton Likes Influencer Marketing

With Beyonce, JLo, Meryl Streep, and Jamie Lee Curtis endorsing Hillary’s presidential bid, you don’t need me to tell you that the Democratic nominee is a huge fan of influencer marketing! Clinton’s campaign is using influencers to tap into a very specific subset of voters- the tens and thousands of millennials, especially those who do not necessarily follow politics on TV. So what’s her influencer marketing strategy?

With customized business intelligence briefs handpicked by our human analysts, you can be sure to read news updates relevant to your business. We’ll separate the news from the noise and send them directly to your inbox, mobile app, and our web portal. 

Andrew is Co-Founder and President of Fullintel. His 25-plus years of media intelligence experience helps large organizations and Fortune 1000 companies such as Textron, AAA, Clorox, Kraft Heinz, MUFG, and Bell plan and implement day-to-day and crisis media monitoring and analysis strategies and best practices. He also co-founded dna13, the world’s first software-as-a-service media monitoring platform, which was eventually acquired by PR Newswire.