Every business is vulnerable to PR crisis. The days of playing ostrich, hiding your head in the sand and expecting the issue goes away – are gone. You can try, but your investors will not be forgiving or understanding you because they’ve watched what happened with Samsung Galaxy Note 7. If you don’t prepare for any crisis, you will suffer more damage. Let us help you on this. We are an expert in monitoring your industry happenings and crisis before they become a big news. Subscribe to our Marcom Intelligence newsletter and get daily updates directly to your inbox. This week’s newsletter includes:
The Samsung Note 7 Controversy: Don’t Write The Obituaries Yet!
We live in a world where social media can ruin your brand in less than an hour. This is particularly true about a product recall disaster – not many companies have lived to tell their tales. But surprisingly, Samsung has managed to come out of such a public debacle seemingly unscathed. So how did this tech giant manage to execute their ‘Plan B’ effectively? Read the newsletter to know more…
Here’s How to Measure Influencer Marketing Success and Receive ROI
As we’ve discussed in the past, influencer marketing is the most potent marketing strategy out there. From clothes and cosmetics to technology, influencer marketing helps to sell almost everything. In fact, a recent study found that an average influencer marketing campaign receives around $6.85 in earned media value for every dollar spent on paid media. But how will you show real ROI to your clients? Here’s how.
Every week, we bring to you stories surrounding the PR and marketing industry. For daily updates, sign up for FullIntel’s 15-day FREE media monitoring service. We’ll send news snippets handpicked by our analysts, to your inbox, mobile app, or our web portal.
Patrick is a Strategic Account Manager at Fullintel, and has a keen interest in brand management and statistical media analysis. Patrick brings his B2B software sales skills and background in communications to his dealings with all clients and enjoys pursuing his passion for writing and PR in his spare time. You can follow Patrick on LinkedIn https://www.linkedin.com/in/patrick-rhodes-ba9127b2/