Media monitoring and daily news brief production is a ton of work. In many cases, it’s so time-consuming that doing it in-house can lead to wasted costs, employee churn, and can even hinder PR teams from focusing on core responsibilities.

But you can scale your program effectively with the help of this step-by-step guide.

In this white paper, you will learn:

• The importance of working with content license holders
• How to develop keywords and Boolean search strings
• How to search for the content that matters to you

And more!

Download our whitepaper today to plan and execute your in-house monitoring strategy the right way.