Fullintel Logo
  • Solutions
    • Media Intelligence Platform
    • Executive News Briefings
    • Strategic Media Analysis
    • 24/7 Situation Management
  • By Need
    • Enterprise
    • Pharmaceuticals
    • PR Agencies
    • Government Services
    • Defense
  • Resources
    • Blog
    • PR Glossary
    • Newsroom
  • Customers
  • About
Client Login
Contact Us
Request Demo
Pharmaceutical News

Top Pharma News in May 2023

June 1, 2023 Angela Dwyer
Pharma_May|Volume|Trending Rank|Sentiment||

Google’s Latest Medical AI-Language Model Med-PaLM 2 Attracts Media Attention

Artificial Intelligence (AI) is revolutionizing the pharmaceutical industry by accelerating drug discovery and clinical trials, as well as enabling personalized medicine with extensive biomedical data analysis. By leveraging AI, pharmaceutical companies expedite drug development, minimize human errors and optimize performance. This technological integration unlocks novel opportunities and delivers a substantial upswing to the industry. In addition to news around AI integration, recent developments, such as establishing an animal research oversight board and the conclusion of the U.S. COVID-19 public health emergency, introduce important ethical and preparedness considerations for the industry. The Fullintel Hub serves as a comprehensive source for critical healthcare and pharma news, with metrics and social media analytics to spotlight key industry trends.

Let’s delve into the following groundbreaking innovations and recent proceedings in the industry this month with three top news stories:

  • Google Unveils Med-PaLM 2, a Medical AI Model To Rival Your GP
  • Animal Testing Panel at Neuralink Draws Criticism Over Potential Conflicts of Interest
  • COVID-19 Public Health Emergency Ends But Experts Warn of Possible Resurgence

May’s Top Stories:

Google’s Groundbreaking Medical AI Model Med-PaLM 2 Attracts Media Spotlight

Media coverage this month prominently featured three topics that captivated public interest, particularly during the start of May. These topics include the introduction of Google’s Med-PaLM 2, the potential conflict of interest arising from Neuralink’s animal testing panel and the conclusion of the COVID-19 public health emergency, signaling a shift in pandemic prevention that experts are cautioning against.

Google’s launch of Med-PaLM 2 at its annual I/O event garnered substantial media buzz this month, creating a mix of positive and neutral sentiments. Neuralink’s animal testing panel was another trending topic, sparking debates across multiple platforms due to concerns about panel members potentially being financially motivated by the company’s success. Lastly, the end of the U.S. COVID-19 emergency and warnings from health experts regarding the potential reemergence of the virus in new forms generated the highest social engagement among the top stories.

Collectively, these topics accounted for 7% of the overall media coverage in the pharmaceutical industry, underscoring their significant media impact.

A Break-Down of Recent Trending Stories:

Google Unveils Med-PaLM 2, a Medical AI Model To Rival Your GP

During its annual IO event, Google unveiled the Med-PaLM 2, an advanced medical large language model (LLM) that builds upon its PaLM (Pre-trained AI-Language Model), integrating cutting-edge techniques and extensive medical text datasets. Med-PaLM 2 has achieved an impressive 85.4% accuracy rate on the United States Medical Licensing Examination (USMLE) questions, matching the performance of expert test-takers. This represents a significant advancement from the original Med-PaLM, which gained attention earlier this year for its exceptional ability to respond to medical inquiries. In contrast to its predecessor, Med-PaLM 2 delivers accurate and relevant medical information for clinical decision-making, enhancing efficiency, improving patient outcomes and reducing healthcare costs. However, privacy and data security concerns arise due to the model’s handling of sensitive medical data, resulting in the 2% negative coverage. Experts agree that addressing biases and disparities in Med-PaLM 2’s training data is crucial to prevent perpetuating healthcare inequalities. Despite these concerns, the positive response from users, as evidenced by an influx of “love” reactions on social media, illustrates Med-PaLM 2’s potential to revolutionize the medical field. Its advancements promise improved diagnostics, patient engagement and education while accelerating medical research. The official announcement of Med-PaLM 2 caused a significant stir online, securing the highest trending score of 5 on May 10 and 11. The overwhelmingly positive and neutral sentiment surrounding the model accentuates its potential to propel AI technology advancements in healthcare.

Animal Testing Panel at Neuralink Draws Criticism Over Potential Conflicts of Interest

Elon Musk’s Neuralink has caused a stir of criticism and potential investigations surrounding its animal testing oversight board. Company documents and employee interviews reveal that, as of late 2022, 19 out of 22 board members are company insiders, potentially having financial incentives tied to the company’s success. This situation raises concerns about violations of conflict-of-interest guidelines and undermines the integrity of animal research. Neuralink’s rushed and mismanaged experiments, resulting in animal deaths and suffering, are drawing the attention of U.S. lawmakers, including House Representatives Earl Francis Blumenauer and Adam Schiff. As a response, these lawmakers are expected to urge the U.S. Department of Agriculture to investigate the company’s experimental oversight. Neuralink has also faced a prior federal investigation concerning potential infringements of the Animal Welfare Act and the movement of hazardous pathogens, capturing headlines in December and February, respectively. The news concerning the animal testing panel, fraught with potential conflicts, peaked with a trending score of 5 on May 4 and 12, resulting in a 16% negative sentiment. A large number of “angry” reaction

COVID-19 Public-Health Emergency Ends But Experts Warn of Possible Resurgence

Since its onset in 2019, the COVID-19 pandemic has caused several global waves, dramatically influencing healthcare infrastructures, economic landscapes and day-to-day living. The recent cessation of the national COVID-19 public health emergency in the United States on May 11 marked a significant milestone in the fight against the pandemic. A decrease in cases and fatalities, primarily attributed to vaccines and treatments, has been instrumental in determining the end of the emergency. Both hospital admissions and deaths have reached their lowest points since the initial global outbreak in March 2020. However, the Centers for Disease Control and Prevention’s (CDC) recent decision to scale back virus-tracking efforts has raised concerns about the nation’s preparedness for future outbreaks, resulting in a large share of neutral coverage. The termination of the emergency carries political and financial implications, including the potential loss of funding and services, such as Medicare and Medicaid waivers. The prospect of diminished funding for vaccine development is among the key factors heightening these concerns. The World Health Organization (WHO) has also ended the global COVID-19 emergency but urges against dismantling response systems. Health experts emphasize the importance of sustained vigilance by adhering to preventive measures like vaccination, mask-wearing and continued surveillance. However, this development has garnered a 4% positive sentiment, reflecting public relief at the end of stringent measures. A majority of online users display a range of reactions, including “laugh,” “sad” and “angry” emojis, indicating mixed emotions about the government’s handling of the pandemic. These emotional cues not only capture the public sentiment during the crisis but also shape the public’s perception of the government’s preparedness and response now that the public health emergency has ended. Despite ranking third in volume, the topic stands out with the highest social engagement of 20.79K interactions, highlighting its profound importance on a global scale.

  • Media Monitoring
  • Pharma News
  • PR
  • Public Relations
Angela Dwyer
Angela Dwyer

Angela is VP of Insights at Fullintel—a media intelligence company that specializes in news monitoring and analysis. She has worked in media measurement for 15 years, helping brands improve business results through data-driven, actionable insights. From public relations agencies like Lippe Taylor to media research firms like PRIME Research, she has consulted across industries, particularly healthcare and pharmaceuticals. She has presented and published several award-winning research papers about news content that drives recall, engagement, and brand trust. Her “Trust in Pharma” research outlines how biopharma brands can build and sustain trust.

She contributes knowledge at the intersection of academia and practice as director of the International Public Relations Measurement Commission and as a member of the International Public Relations Research Conference Board. Her contributions have been recognized with multiple industry awards, including PRNEWS People of the Year (Data & Measurement Game Changer), PRNEWS Top Women (Industry Champions), and AMEC Rising Star for innovation in communication measurement.

Post navigation

Previous
Next

Leave a Reply

Your email address will not be published. Required fields are marked *

Search

Categories

  • Awards 12
  • Blog 51
  • Business 20
  • Executive Insights 30
  • Media Analysis 3
  • Media Monitoring 111
  • Newsroom 24
  • Pharmaceutical News 28
  • PR Crisis 15
  • PR Lessons 14
  • PR Strategy 25
  • Shows 4
  • Top Media Outlets 37
  • White paper 6

Recent posts

  • MattAI Prompts
    MattAI in Action: Real Prompts That Deliver Strategic PR Intelligence
  • Media Monitoring RFP
    Seven Rules for Your Next Media Monitoring Request for Proposals (RFP) From an Industry Expert
  • Fullintel Blog - Pizza Index
    Pentagon Pizza Intelligence: What 30 Years of Crisis Prediction Teaches Us About Media Monitoring

Tags

AI media monitoring AMEC AMEC Awards Angela Dwyer ChatGPT Communications crisis communication Crisis Communications crisis management crisis media monitoring Crisis Monitoring Data and Measurement event media monitoring event monitoring influencer marketing influencer monitoring IPRRC media analysis Media Impact Score media intelligence media measurement Media Monitoring media monitoring platform media monitoring service media monitoring services media monitoring tools Pharmaceutical News Pharma News PR PR Conferences PR Crisis PR crisis management PredictiveAI™ PR measurement PR news PR Research PRSA PRSA ICON PR Tools Public Relations real-time media monitoring Sentiment Analysis social listening social media monitoring social media platforms

Related posts

Media Monitoring Vs. Media Analysis
Media Analysis, Media Monitoring

Media Monitoring vs. Media Analysis: What’s the Difference and Why It Matters

September 9, 2025 Ted Skinner

If you’ve ever been confused about the difference between media monitoring and media analysis, you’re not alone. These terms are often used interchangeably in PR and communications, but they represent two distinct yet complementary functions that every communications professional needs to understand. Think of it this way: if media monitoring is like taking your temperature […]

Complete Guide to Media Intelligence
White paper

The Complete Guide to Media Intelligence for Enterprise PR Teams

September 5, 2025 Ted Skinner

Global brands must manage reputation across thousands of media channels, multiple languages, and diverse markets, all while delivering insights fast enough for executive decision-making. What once relied on basic media monitoring has evolved into intelligence platforms that predict trends, benchmark competitors, and demonstrate clear ROI. For PR teams, the difference between catching an emerging story […]

Brand monitoring tools 2025
Executive Insights

Brand Monitoring Tools: 2025 Buyer’s Guide for PR Professionals

September 4, 2025 Ted Skinner

PR teams evaluate an average of 6.2 brand monitoring tools before making a purchase decision, according to our recent survey of 200 communications professionals. With over 200 tools competing for attention in today’s crowded market, the selection process has become more complex than ever. The stakes are higher too—the right brand monitoring platform can mean […]

Fullintel Logo

Schedule time with a media expert to see a live, one-on-one demo.

  • 1.339.970.8005
  • Book a Demo
  • LinkedIn
  • Facebook
  • X
Solutions
  • Media Intelligence Hub
  • Executive News Briefings
  • Strategic Media Analysis
  • 24/7 Situation Monitoring
By Need
  • Enterprise
  • PR Agency
  • Government
  • Pharmaceutical
Resources
  • Blog
  • Product Updates
  • Case Studies
Want to receive news and updates?

    © FullIntel, LLC. All Rights Reserved.

    • Terms & Conditions
    • Privacy Policy