by Eswari Vasudevan | Nov 18, 2021 | Blog, Media Monitoring
Because key influencers and opinion leaders often have an outsized impact on public perception around your industry, brand, and products, it’s imperative to know who they are and what they’re saying in as close to real-time as possible. But you can’t do that solely...
by Andrew Koeck | Oct 26, 2021 | Blog, Media Monitoring
I’ve helped a lot of companies develop requests for proposals (RFPs) over the years. Probably the most powerful advice I can offer is that when it comes to RFP creation for media monitoring and measurement, it’s important to not just reuse an old RFP bundled into a...
by Andrew Koeck | Sep 8, 2021 | Blog, Media Monitoring
PR agencies provide a valuable service for large enterprises by helping them meet their communications and media engagement goals. But it’s important to remember that they’re just one part of the communications ecosystem. A specialized media monitoring, news brief...
by Andrew Koeck | May 20, 2021 | Blog, Media Monitoring
Being a large health-care provider, health system, or pharmaceutical company isn’t easy, especially in an age of rising operational costs, emerging diseases, and aging populations. Being a communications team for a large health-care provider, health system, or...
by Andrew Koeck | Apr 26, 2021 | Blog, Media Monitoring
Media monitoring and analysis solutions come in various packages. Some focus primarily on social listening, others on traditional media such as print and broadcast. Some are fully automated and self serve, while still others use a combination of expert curation and...
by Andrew Koeck | Mar 17, 2021 | Blog, Media Monitoring
Although it may seem like it at times, fake news is nothing new. Governments and other organizations, for example, have employed propaganda on countless occasions during wartime to diminish enemy morale and bolster their own. And anyone who has ever shopped in a...
