by Andrew Koeck | Jun 24, 2022 | Blog, Media Monitoring
Media monitoring and daily news brief distribution to stakeholders every morning is a lot of work. It often leads to wasted costs, employee churn, and significant distractions for PR teams looking to get mentions of their brand in the media. And that’s on a good...
by Andrew Koeck | Jun 2, 2022 | Blog, Media Monitoring
Earned media, paid media, and owned media are three types of content that have the ultimate goal of promoting an organization and raising its profile. While each media type has the same objective, each looks pretty different. Here’s a brief definition of each of...
by Eswari Vasudevan | May 18, 2022 | Blog, Media Monitoring
By now nearly everyone who uses the internet (and probably everyone else) has heard the news: Elon Musk has bought Twitter, although the deal is currently “on hold” while his team does his due diligence. At this point, we know how Twitter’s employees reacted. We also...
by Eswari Vasudevan | Apr 28, 2022 | Blog, Media Monitoring
Anyone familiar with media monitoring will tell you the same thing: Twitter is massive. Consider the numbers: More than 500 million tweets get sent each day, good for around 6,000 tweets per second. Even though new owner Elon Musk has promised to rid the platform of...
by Andrew Koeck | Mar 25, 2022 | Blog, Media Monitoring
Media monitoring and daily news brief production is a ton of work, but you can scale your program effectively and ensure your team delivers the best possible ROI on media intelligence activities with the help of this step-by-step guide from Fullintel’s AMEC-certified...
by Andrew Koeck | Dec 10, 2021 | Blog, Media Monitoring
Data cleanliness and quality have been hot topics in the business intelligence (BI) world for years, and rightfully so. Without clean and non-siloed data, companies risk making bad business decisions based on the wrong insights. The same principle also applies to...
