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Guide: How to Do Media Monitoring Effectively

Guide: How to Do Media Monitoring Effectively

by Andrew Koeck | Jun 24, 2022 | Blog, Media Monitoring

Media monitoring and daily news brief distribution to stakeholders every morning is a lot of work. It often leads to wasted costs, employee churn, and significant distractions for PR teams looking to get mentions of their brand in the media.  And that’s on a good...
What is Earned Media vs. Paid Media vs. Owned Media?

What is Earned Media vs. Paid Media vs. Owned Media?

by Andrew Koeck | Jun 2, 2022 | Blog, Media Monitoring

Earned media, paid media, and owned media are three types of content that have the ultimate goal of promoting an organization and raising its profile.  While each media type has the same objective, each looks pretty different. Here’s a brief definition of each of...
Elon Musk (may have) Just Bought Twitter. How Did Twitter React?

Elon Musk (may have) Just Bought Twitter. How Did Twitter React?

by Eswari Vasudevan | May 18, 2022 | Blog, Media Monitoring

By now nearly everyone who uses the internet (and probably everyone else) has heard the news: Elon Musk has bought Twitter, although the deal is currently “on hold” while his team does his due diligence. At this point, we know how Twitter’s employees reacted. We also...
How to Monitor Twitter like a Pro: Tips From Fullintel’s Expert Curators

How to Monitor Twitter like a Pro: Tips From Fullintel’s Expert Curators

by Eswari Vasudevan | Apr 28, 2022 | Blog, Media Monitoring

Anyone familiar with media monitoring will tell you the same thing: Twitter is massive. Consider the numbers: More than 500 million tweets get sent each day, good for around 6,000 tweets per second. Even though new owner Elon Musk has promised to rid the platform of...
White Paper: A Step-by-Step Guide to DIY Media Monitoring and News Briefs

White Paper: A Step-by-Step Guide to DIY Media Monitoring and News Briefs

by Andrew Koeck | Mar 25, 2022 | Blog, Media Monitoring

Media monitoring and daily news brief production is a ton of work, but you can scale your program effectively and ensure your team delivers the best possible ROI on media intelligence activities with the help of this step-by-step guide from Fullintel’s AMEC-certified...
The Importance of Data Quality: Why Clean Media Data Is Vital for Relevant Analysis and Insights

The Importance of Data Quality: Why Clean Media Data Is Vital for Relevant Analysis and Insights

by Andrew Koeck | Dec 10, 2021 | Blog, Media Monitoring

Data cleanliness and quality have been hot topics in the business intelligence (BI) world for years, and rightfully so. Without clean and non-siloed data, companies risk making bad business decisions based on the wrong insights. The same principle also applies to...
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